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100% is bad. 70% is perfect. That's what Chris thinks about goals and in this workshop you will understand why. Chris will focus on feature prioritization by approaching various aspects of product management:
- Understanding the customer
- Benefiting from Agile development
- Critical pivoting
- Setting goals and the OKR model
- Measuring Success

Bonus: examples from his experience as the leader of the teams behind the suite of products and services of Aviva, industry-leader in the Insurance market in the UK.

Where

Workshops

Duration

2h

The common knowledge about the PM role is that the authority is never given, it must be earned. And this applies to your team, stakeholders and peer PMs. So let's discuss topics like: empowering your team, managing expectations, leading without authority, building trust, healthy team habits.

Where

Main Stage

Duration

1h

When you're starting something on the side, or spinning up a new R&D project at work, you've got to be intentional about your speed, size, and metrics for success. After hundreds of pitches, prototypes, and the odd product acquisition, Luke presents a few key ingredients for achieving escape velocity with your product ideas.

Notes:
- The Product Pyramid (People, Place, and Plan)
- Indie Founder Zen Venn
- Early Access Launch Plan

Outcome: A checklist of prerequisites for any new product idea, and a plan on getting it to market.

Where

Main Stage

Duration

25min

Anyone can learn a framework like OKRs for example, to be the best product leader you need more than that! You need the strategic skills to lead without authority, to inspire and to empower. Let’s talk about how to become the most successful product leader while balancing stakeholder, team member and customer needs easily.

Where

Main Stage

Duration

25min

There’s a lot of information on moving from an idea to problem/solution fit and then to product/market fit.
But what happens after, when the startup grows into a company, revenue increases, the team gets bigger and existing market players start to notice you. What are the tools a product manager has to know to navigate these exciting but critical times.
This is the ride from a successful startup to unicorn.

Where

Main Stage

Duration

25min

How do you respond to change? What determines how, when and if your product roadmap should pivot?

Understanding data and feedback from your customers is key to the evolution of your products. With some real-world examples and illustrations of spotting change, Chris explains how pivoting early and quickly can accelerate your product beyond the competition.

Where

Main Stage

Duration

25min

Ideation and experimentations are essential to successful early stage products. Lisa will host a design sprint workshop focused on problem-solving and ideation in order to shorten go-to market time and help you validate your product idea in no time. In this workshop, you will learn how to run your own design sprints in order to align your team members on future product development iterations by creating wireframes for a go-to prototype.

15 mins | Introductions: Ice Breaker
15 mins | Hands-on problem framing with a case study and the How Might We technique
15 mins | Rapid ideation with Crazy 8s
15 mins | Detailed ideation with Solution Sketching
10 mins | ☕️ Break
10 mins | Decision making with the Art Gallery and Straw Poll techniques
20 mins | Overview: Design Sprints, Rapid Prototyping, Lighting Decisions Jams
20 mins | AMA - Tips & tricks for facilitators

Where

Workshop

Duration

2h

Starting any business is hard, and the technology aspect is often actually the easiest aspect. In this workshop, Jeff will walk you through the most important early steps to get right if you're thinking of launching a new venture, including:
- How to hone your product vision and story
- How to validate your idea early, before writing a single line of code
- How the meaning of "minimum viable product" has changed over the last 10 years and the right way to think about building your MVP
- Marketing, and why you shouldn't think about it at all at the beginning
- How Product Market Fit looks different for every product

This session will focus on tactical advice to help you go from side project to funded (or successfully bootstrapped) business.

Where

Workshop

Duration

2h

If you build it, they will come; right? Wrong. Successfully launching a new product takes more than just an idea and the ability to build it. In this talk we'll dive into common mistakes that first time founders make and cover a few tips to help you transition your side project into a fully fledged business.

Where

Main Stage

Duration

25min

When it’s 10 people in one room, debating and deciding on what experiments to run and why does that matter is, even if perhaps intense, a relatively fast and easy thing to do. The same goes for evaluating the test data and deciding on it. But what happens when you add 300 more people into the mix, when we run not 1 but 51 tests or more at any given time when we start experimenting with whole flows and not just a UI change? You suddenly get new “friends”: test conflicts, bad logging, no logging, data paradoxes, bad configurations, diluted results, a whole party. And this group of friends and my relationship with them is what I will cover in my talk.

Where

Main Stage

Duration

25min

This presentation highlights the importance of applying product thinking to Machine Learning problems. After this talk you will know about fundamental concepts of machine learning relevant to a Product manager, you will know which problems are suitable for machine learning and you will be able to bring value to your team at the right moment during the discovery and development.

Where

Main Stage

Duration

25min

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