Mark your calendar: October 30th, 2026. Prow Conference is back, and this year we're building on everything the 2025 edition taught us, going deeper, going further, and bringing the conversation to the next level.
What we Learned at Prow Conference
The intersection of strategy, communication, and artificial intelligence reveals fundamental truths about modern product management.
As Martin Eikkson reminds us, "Strategy without communication is just a plan, and a plan without communication is just a dream”, a reality that becomes even more critical in an AI-driven landscape.
The industry has developed what amounts to performative productivity, where bad product management has created "sophisticated ways of looking productive" through process frameworks and rituals that prioritise alignment over genuine problem-solving.
This systemic issue manifests in several critical ways:
- The Paperwork Trap: Product management has become synonymous with busyness rather than clarity, as PMs have shifted from being curious builders to performative executors, leading teams to forget how to actually build products that work.
- AI as a Double-Edged Mirror: While AI can create personas with fancy names like "Corporate KA," it still evokes the feeling of being a threat, but the real threat isn't AI itself. Rather, AI amplifies existing dysfunction: if your role is writing tickets and rephrasing requests, AI replaces you; if your work involves making sense of chaos, mitigating risk, and dealing with uncertainty, AI becomes your amplifier, making you irreplaceable.
- The Amplification Effect: AI amplifies shallow thinking at scale. If your organisation rewards quick results over depth, expect that behaviour to compound 10 times faster. The technology doesn't create problems; it exposes and accelerates them, making the difference between genuine product thinking and performative work more stark than ever.
What to Expect in 2026
This edition keeps that energy going. The focus stays where it has always been: the latest technologies and trends, digital products, and the people shaping the industry. We are bringing some of the most respected voices in tech to Timișoara, so you can hear from them directly, ask the questions that matter to you, and walk away with real, practical insights.
Whether you build products, lead teams, write code, or simply want to stay ahead of what is coming next, Prow Conference 2026 has something for you.
Why Timișoara Is the Perfect Setting
There is something about Timișoara that makes everything feel a little more alive. A city with genuine cultural weight, beautiful architecture, and a creative energy that is hard to describe until you have spent a few hours walking through it. If you have never visited, this is your reason to go.
Plan to arrive a day early or stay the weekend. Explore the old town, try the local restaurants, take a walk along the Bega river, and let the city surprise you. Timișoara is more than a conference venue. It is a destination worth making the most of.
See You on October 30th
Prow Conference 2026 is on October 30th in Timișoara, and we would love to have you there. Come ready to learn, to connect, and to leave with a clearer picture of where technology is heading and how you can make it work for you.
Secure your spot now, tickets are available on our website.
