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Prow Conference

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Adrian Pica

Meet the Prowfessionals

Adrian Pica
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Adrian Pica

Co-Founder at PretulMeu.ro

Adrian is a Product Management expert that has crafted products used by hundreds of millions at 2 Unicorn companies. From a Silicon Valley company to South East’s biggest tech company and to one of the fastest-growing startups in the world, headquartered in Tallinn, his work has been one of the main pillars in the development of their (very) successful products.

Having such a thorough understanding of the journey behind building and delivering successful products internationally is what makes Adrian a game-changer in this industry.

Entrepreneur at heart, he founded and sold 2 companies started from scratch, managed 2 companies with more than 100 employees and 1mil+ revenue per year. Currently, he’s a product leader at Bolt, building the future of transportation.
Prow Engagements
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Workshop: Maximizing Product Value: ROI-Driven Prioritization Training

2025

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Workshops

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Workshop

4 hours
Description

In the fast-paced world of product management, relying on intuition or chasing the latest trends just doesn't cut it anymore. It's time to shift from gut feelings to data-driven precision. This training is designed to give you the practical tools and frameworks to make strategic decisions that directly translate into tangible financial success.

Target Audience

This training is perfect for Product Managers, Product Owners, Engineering Managers, and anyone involved in business or product strategy who wants to build a more impactful product roadmap.

Learning Objectives

By the end of this workshop, you will be able to:
  • Align your product decisions with clear financial outcomes.
  • Master ROI calculation techniques and create repeatable prioritization frameworks.
  • Quantify feature value beyond simple intuition to justify investments with data.
  • Apply lessons from real-world case studies from industry leaders like Spotify, Airbnb, and Bolt.

Agenda

The Strategic Shift
  • Understand why relying on intuition is no longer enough for product success.
  • Learn how to move from a feature-first mindset to a value-first one.

The ROI Toolkit
  • Master ROI calculation techniques and learn how to apply them.
  • Create a repeatable prioritization framework tailored to your business.

Real-World Application
  • Analyze case studies from top companies to see how strategic prioritization works in practice.
  • Engage in hands-on exercises to apply your new skills.

Delivering Maximum Value
  • Gain the confidence to strategically communicate product investments.
  • Ensure your product roadmap is impactful and delivers tangible business value.
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Duration: 4 hours

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Cowork Timisoara - The Office

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SCALING UP FROM STARTUP TO UNICORN

2020

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Day 1

25 minutes
There’s a lot of information on moving from an idea to problem/solution fit and then to product/market fit.
But what happens after, when the startup grows into a company, revenue increases, the team gets bigger and existing market players start to notice you. What are the tools a product manager has to know to navigate these exciting but critical times.
This is the ride from a successful startup to unicorn.
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Duration: 25 minutes

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Main Stage

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HOW TO BECOME A PRODUCT MANAGER

2020

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Day 1

1 hour
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Duration: 1 hour

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Main Stage