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Meet the Prowfessionals

Afonso Malo Franco

Product Director at Easee

Afonso is a former Vice-President in one of the world’s leading providers of solutions for training and education in Healthcare and is now a Product Director at Easee – helping shape the future of electricity and company culture. 
 
He’s the author of “The PM Growth Bubble”, a highly comprehensive framework to help foster great conversations between Product Managers and Product Leaders and nurture PM’s self-reflection on what great Product Management looks like. Afonso also writes regularly for some of the biggest Product & Design publications on Medium. With over 100k+ views, some of his articles have been shared by big names in the Product industry, such as bestselling authors Teresa Torres and David Bland.

Prow Engagements
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Closing remarks


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Duration: 5 minutes

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Experience Stage

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Welcome speech


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Duration: 15 minutes

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Experience Stage

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SOLD OUT - Debunking OKRs: How to unlock the power of great team objectives


Join us in this deep, highly interactive, and practical workshop, designed for all passionate product builders ready to elevate their teams' potential. 

In this workshop, we'll dive into the transformative power of OKRs, and how this technique can foster empowerment, create an outcome-driven culture, and effectively deploy your product strategy - when done well. 
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Duration: 3 hours

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Haufe Group, UBC 0, 15th floor

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Panel discussion: How to Effectively Transition to a Product-Driven Culture


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Duration: 45 minutes

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Main Stage

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The PO vs. PM madness: Debunking the Product Management role in an empowered product team


The Product Manager versus Product Owner debate keeps spreading and it’s painful to hear the complete madness that is going on. Is there a difference between the two roles? Who owns what? How should they collaborate? And so on.
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Duration: 25 minutes

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Main Stage