Unlock the fundamentals of product strategy in this engaging, interactive workshop. Designed for product managers and professionals involved in product development, you'll learn what a product strategy is, why it's crucial, and how to develop one that drives success. Through practical exercises and collaborative discussions, you'll gain hands-on experience that you can apply immediately in your role.
Agenda:
- Understanding Product Strategy: Explore product strategy and why product managers need it.
- B2C vs. B2B Strategies: Learn how strategies differ between B2C and B2B markets.
- Components of a Successful Product Strategy: Identify key elements of an effective strategy.
- Practical Exercise: Crafting a Product Strategy: Hands-on activity to apply learned concepts.
- Translating Strategy into Action: Discover how to develop a roadmap from your strategy.
- Wrap-Up and Q&A: Recap key insights and open discussion.
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Note: While prior knowledge of product management principles is recommended, the workshop is open to all professionals keen on enhancing their strategic skills.