Building products that customers ask for, should be the recipe for success — yet sometimes adoption still stalls.
Andreea Saharov, Customer Experience Leader, together with, Cristian Turcin, Lead Product at Orange Business, share their journey of creating and launching an Orange Romania product in a complex enterprise ecosystem. In this talk, they’ll reveal how operational realities, internal alignment, and ecosystem fit can shape the fate of even the most promising product.
Expect an honest look behind the curtain, stories from the field, and lessons you can apply to ensure your next launch goes beyond features to real impact.
