Bianca Bardas
Bianca Bărdaș is a marketing and commercial strategist with 15+ years of experience, co-founder of Altstart Studio — a boutique pricing and commercial strategy consultancy working with businesses across Romania and CEE. She has previously worked at Orange and holds a degree from Maastricht School of Management. She works across value creation, value perception, and value capture (monetization and pricing strategies), and also operates as a fractional CMO for partner companies.
Prow Engagements
Pricing essentials: how you charge matters more than how much
2026
■
Conference
■
Keynote
B2B pricing is a different game from B2C. Most of the time the buyer is different from the user, and changing the price level is actually the easiest decision to take and the point on which most teams focus on. The harder question is which of the 50+ pricing models actually fits your business, and this session offers a practical way to narrow that down, backed by examples. Whichever model you land on, it will open a gap between the price you set and the price you collect. We'll look at how the model itself creates this gap, and which biases make it hard to keep small.
Duration:
