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Prow Conference

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Bianca Bardas

Meet the Prowfessionals

Bianca Bardas
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Bianca Bardas

Co-founder at Altstart Studio

Bianca is a marketing and commercial strategist with 15+ years of experience, who has led dozens of significant projects across Romanian and international markets, from service launches and commercial and pricing strategies.

She is the co-founder & CEO of Altstart Studio, a boutique pricing and commercial strategy consultancy working with businesses across Romania and CEE.

What sets her approach apart is that she works across the full value chain: value creation (the product or service), value perception (positioning and customer experience), and value capture (monetization and pricing strategies). 

Bianca holds an Executive MBA from Maastricht University and is also Associate Lector at Bucharest International School of Management and University of Bucharest.
Prow Engagements
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Pricing essentials: how you charge matters more than how much

2026

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Edge Stage

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Keynote

30 minutes
B2B pricing is a different game from B2C. Most of the time the buyer is different from the user, and changing the price level is actually the easiest decision to take and the point on which most teams focus on. The harder question is which of the 50+ pricing models actually fits your business, and this session offers a practical way to narrow that down, backed by examples. Whichever model you land on, it will open a gap between the price you set and the price you collect. We'll look at how the model itself creates this gap, and which biases make it hard to keep small.
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Duration: 30 minutes

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