Meet the Prowfessionals

Product Analytics is tricky. In a more and more data-informed product world, we try to learn how to do product analytics right. Our blind spot, however, is that we underestimate how dangerous it can become if we’re not sensitive enough to not measure the wrong things, or the right things in a wrong way. In this talk, I want to show examples of metrics and measures that will fool you to make you aware of analytics pitfalls. You know… “There are three kinds of lies: lies, damn lies, and statistics.”