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Prow Conference

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Büşra Coşkuner

Meet the Prowfessionals

Büşra Coşkuner
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Büşra Coşkuner

Founder // Product Management Consultant, Coach and Trainer at Producteer

Büşra is a full heart product leader from Berlin, living in Zurich, who loves to apply practical thinking to the situations at hand. 
 
Büşra has been in product her whole career and love to help individuals and companies overcome the obstacles that hold them back from building great products.
Prow Engagements
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How to fool yourself to product success with data

2022

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Conference

30 minutes
Product Analytics is tricky. In a more and more data-informed product world, we try to learn how to do product analytics right. Our blind spot, however, is that we underestimate how dangerous it can become if we’re not sensitive enough to not measure the wrong things, or the right things in a wrong way. In this talk, I want to show examples of metrics and measures that will fool you to make you aware of analytics pitfalls. You know… “There are three kinds of lies: lies, damn lies, and statistics.”
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Duration: 30 minutes

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Main Stage

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What gets measured gets...gamed!

2026

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Conference

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Keynote
Product teams hit their metrics while making theirs users angry and creating business risk. From hundreds of screws listed individually to NPS surveys sent before delivery - we're optimising numbers, not outcomes. This talk challenges metric-first thinking and introduces behaviour-change-first quantification using Google's GSM framework. Learn to define success through desired behaviour-change, identify meaningful signals, and bridge business needs with customer value before picking a metric.
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