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Prow Conference

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Büşra Coşkuner

Meet the Prowfessionals

Büşra Coşkuner
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Büşra Coşkuner

Founder at Producteer, Product Coach, Trainer & Advisor at Producteer

Büşra helps product teams create business impact through products their customers love. With 15+ years of hands-on PM experience across startups, scale-ups, and corporations (Doodle, Telekom Deutschland, home24, and more), she now trains and coaches teams on metrics literacy, outcome-thinking, product discovery, and evidence-driven decision-making. With her hands-on, no-nonsense approach, she brings practical methodology to building sustainable product practices that drive real results.
At Prow 2026
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What gets measured gets...gamed!

2026

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Pulse Stage

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Keynote

30 minutes
Product teams hit their metrics while making theirs users angry and creating business risk. From hundreds of screws listed individually to NPS surveys sent before delivery - we're optimising numbers, not outcomes. This talk challenges metric-first thinking and introduces behaviour-change-first quantification using Google's GSM framework. Learn to define success through desired behaviour-change, identify meaningful signals, and bridge business needs with customer value before picking a metric.
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Duration: 30 minutes

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Success Metrics with and without AI

2026

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Workshops

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Workshop

8 hours
A hands-on, full-day workshop that gives product managers a flexible playbook to define success metrics and leading indicators that truly drive product and business outcomes, with and without AI. 
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Duration: 8 hours

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Previous Prow editions
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How to fool yourself to product success with data

2022

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Conference

30 minutes
Product Analytics is tricky. In a more and more data-informed product world, we try to learn how to do product analytics right. Our blind spot, however, is that we underestimate how dangerous it can become if we’re not sensitive enough to not measure the wrong things, or the right things in a wrong way. In this talk, I want to show examples of metrics and measures that will fool you to make you aware of analytics pitfalls. You know… “There are three kinds of lies: lies, damn lies, and statistics.”
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Duration: 30 minutes

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Main Stage