Lead Product at Orange Business
Cristian leads B2B product strategy at Orange Business, shaping and scaling enterprise solutions across AI, Cloud, Colocation, and Professional Services.
His focus is on turning AI from hype into measurable business value: secure, commercially viable, and operationally deployable solutions that help organizations modernize their infrastructure, improve efficiency, and make better decisions. He manages a high-impact portfolio generating more than €10M in annual revenue, working at the intersection of technology, customer needs, and business performance.
With over 20 years of experience across telecom and financial services, Cristian brings a pragmatic product mindset to complex transformation challenges—from defining value propositions and go-to-market strategies to building scalable offers and enabling adoption within enterprise environments.
Beyond his corporate role, Cristian mentors startups through Orange Fab on product-market fit, value proposition, pricing, and scaling. He also speaks about AI adoption, cloud transformation, and how B2B organizations can turn emerging technology into sustainable competitive advantage.
His leadership extends beyond the boardroom as the Founder and Honorary President of Vespa Club Romania. Cristian believes that whether scaling a cloud product or a national club, the core is the same: identifying what is essential, creating a value proposition that resonates, and building a culture that lasts.
