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Meet the Prowfessionals

Cristian Turcin

Lead Product at Orange Business

Cristian Turcin is currently a Lead Product at Orange Business, where he helps shape and launch
products that drive growth and digital transformation. With over 20 years of experience in product
management across telecommunications and banking, he has led the development of impactful
solutions that bring together technology, business strategy, and innovation.

As a startup mentor in the Orange Fab program, Cristian works directly with founders on value
proposition, positioning, pricing, and scaling, helping them strengthen their foundations and grow with
confidence. He is also an active speaker and panelist, sharing perspectives on product leadership,
adoption, and strategy in technology at conferences, workshops, and round tables.

Prow Engagements
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Adoption of start-up products by Large Enterprises


The journey of large enterprises embracing new products is akin to a symphony of essential elements. Picture a company's eagerness to innovate and take calculated risks, while deciphering legal documents and regulatory frameworks and add to this mix, the financial acrobatics. These components, among various others, intricately interconnect to form a framework that shapes decision-making processes within these enterprises.
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Duration: 35 minutes

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Experience Stage

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Perception of products through localization


How do potential customers see your products or services in different markets? Do they need comprehensive info about your product or a general overview of it, what it does, and what it can solve?
Let’s dive a bit under the surface of products and services localization by using language, process, and the data behind, to fit them into specific markets.
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Duration: 25 minutes

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Main Stage