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Meet the Prowfessionals

Cristian Turcin

Lead Product at Orange Business

Cristian Turcin is currently a Lead Product at Orange Business, where he helps shape and launch products that drive growth and digital transformation. With over 20 years of experience in product management across telecommunications and banking, he has led the development of impactful solutions that bring together technology, business strategy, and innovation.

As a startup mentor in the Orange Fab program, Cristian works directly with founders on value proposition, positioning, pricing, and scaling, helping them strengthen their foundations and grow with confidence. He is also an active speaker and panelist, sharing perspectives on product leadership, adoption, and strategy in technology at conferences, workshops, and round tables.

Prow Engagements
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Why Features Aren’t Enough: Lessons from Building in the Real World


Building products that customers ask for, should be the recipe for success — yet sometimes adoption still stalls.

Andreea Saharov, Customer Experience Leader, together with, Cristian Turcin, Lead Product at Orange Business, share their journey of creating and launching an Orange Romania product in a complex enterprise ecosystem. In this talk, they’ll reveal how operational realities, internal alignment, and ecosystem fit can shape the fate of even the most promising product.

Expect an honest look behind the curtain, stories from the field, and lessons you can apply to ensure your next launch goes beyond features to real impact.
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Duration: 25 minutes

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Edge Stage