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Meet the Prowfessionals

Emanuel Martoca

Founder, Consultant & Trainer at Soft Flight

 14 years of sales and pricing experience in the software industry.
300+ negotiations for complex B2B software products and services.
72+ commercial optimization projects for B2B software companies, helping them increase revenues and profits.
My whole professional life is about pricing, software, algorithms. I’m working hard to be a world-class expert on pricing for B2B software.

Prow Engagements