Product & Tech Exec at TELUS Health
Product executive, systems thinker, and builder of product-led growth engines.
He has spent over 20 years building and scaling SaaS products, behavior-driven platforms, and applied AI systems across HealthTech, EdTech, and marketplace environments. He focuses on more than features, designing product systems that accelerate execution, build trust, and deliver measurable outcomes.
His work sits at the intersection of product, design, data, and engineering, as well as strategy, psychology, and systems theory, always grounded in real user behavior and business impact.
He has led product teams through zero-to-one builds, scale-stage plateaus, and post-merger complexity. Whether scaling B2C platforms, transforming B2B organizations, or coaching leaders across Europe, he brings clarity, empathy, and strong execution, connecting pricing and positioning with messaging and monetization across the full product stack.
At TELUS Health, he leads a cross-functional organization spanning Product, Tech, Data & AI, Design, Content, and Growth, owning the end-to-end user experience. He also drives product marketing strategy, aligning positioning, messaging, pricing, and go-to-market with customer value and business outcomes. His work contributes to building a modular, AI- and data-driven health platform focused on measurable ROI and real behavior change.
Beyond his role, he advises founders, coaches product leaders, and writes about modern product organizations, with a focus on more disciplined and systems-driven product leadership.
He believes in empowered teams over individual heroics, measurable outcomes over outputs, and systems over silos. For him, product is a strategic function, directly tied to growth and long-term business performance.
This approach shapes how he works day to day, building teams that own outcomes, replacing silos with shared purpose, and turning product into a core driver of growth.
