Johannes Nitzschke
Senior UX Researcher at Neugelb Studios GmbH
Johannes Nitzschke is a Senior UX Researcher at Neugelb Studios, Commerzbank’s digital design studio. He has experience across freelance work, startups, and larger product organizations, including Just Eat Takeaway.com and GoStudent. His work focuses on user research, product teams, and the practical balance between research automation and human context.
Prow Engagements
Scaling Customer Insights? The Value of Automated Customer Research
2026
■
Edge Stage
■
Keynote
Product development is evolving. Customer understanding must evolve with it.
While great products are based on customer problems, the tools we use to understand customers and identify opportunities are evolving rapidly.
New technologies like synthetic personas and digital twins promise new paths to research at scale. But what are we really capturing by automating customer feedback?
Duration: 30 minutes
