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Meet the Prowfessionals

Julia Petretta

Product Design Manager at WellTech

Julia is a Product Design Manager who thrives at the intersection of design, data, and business strategy. She has launched 0–1 products that scaled to multi-million-pound operations, driven data and BI integrations that unlocked customer and commercial growth, and led teams at Thoughtworks, Plum, and Accenture on high-stakes challenges—from AI-powered financial guidance tools to design systems that accelerate delivery.

She helps teams navigate uncertainty with evidence-led experimentation to uncover opportunities for scale. Julia also mentors on ADPList and co-organises Ladies That UX Brighton, championing collaboration and community in product and design.

Prow Engagements
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From Friction To Traction


Product managers live in the middle of competing forces—customer needs, business goals, and technical realities. Design optimizes usability, Engineering tracks velocity, Sales chases pipeline, and Leadership watches revenue. Everyone means well, but when each team runs on different metrics, alignment breaks down. The result? Firefighting, fatigue, and missed opportunities.

This talk introduces The Triangle Model, a simple but powerful way to make those invisible tensions visible. By mapping your As-Is (capacity, bottlenecks, and costs), your To-Be (future horizons), and a shared Decision Framework (success metrics that cross functions), teams can finally see the full picture—then act on it together.

You’ll learn how to spot hidden friction, design shared metrics that balance customer, business, and system health, and use lightweight AI tools to maintain clarity at scale. You’ll leave with a Monday-morning playbook to bring alignment and traction back to your org. Making friction visible creates traction.
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Duration: 25 minutes

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Edge Stage