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Meet the Prowfessionals

Livia Rusu

Marketing Strategist at Storytelling Studio

Livia Rusu is a data-driven storyteller and digital strategist with 12+ years of client-based and agency experience, based in Bucharest, Romania. She works as a Marketing Strategist at Storytelling Studio, helping startups reach their next funding milestone while staying authentic to their brand and customers. A firm believer in education, sustainable innovation, and all things digital, she brings deep expertise in content strategy, B2B marketing, and public relations.

At Prow 2026
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Local Money, Global Ambition: Can Regional Funds Build Ecosystems?


Every regional ecosystem eventually asks the same question: does local capital create companies, or just follow them? Big foreign investors mostly want mature startups, not first-cheque risk, which leaves the earliest, hardest stage to funds based here. And the question is getting sharper: when code is cheap and a small team can ship in weeks, a first cheque buys something very different from what it did five years ago. Three investors operating at different scales, from one Romanian region to CEE to pan-European, discuss what regional money can actually build, what it can't, and what has to come from somewhere else.
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Duration: 55 minutes

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