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Meet the Prowfessionals

Martin Eriksson

Founder at Product Tank

 Martin Eriksson is an entrepreneur and product leader with nearly 30 years experience building businesses, products, and teams in multiple markets and industries. He is an internationally renowned author, advisor, and speaker on product and strategy, and is an influential thinker in the space. 
 
He has worked at The Financial Times, Monster, Huddle, Covestor, and Cazoo, and literally wrote the book on Product Leadership. Most recently, Martin has served as the Product Partner at EQT, the world’s third largest private investor with over $225 billion AUM. 
 
As the Founder of ProductTank and Co-Founder and Executive Chairman of Mind the Product, Martin has helped define the industry and shaped the practices of a generation of product managers. 

Prow Engagements
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Moonshots: Europe Doesn't Have an Innovation Problem. It Has an Ambition Problem.


Europe knows how to build. What it's forgotten is how to aim. We've become masters of the incremental — the safe bet, the sensible round, the defensible P&L — at exactly the moment the world needs us to be audacious. But playing it safe isn't the cautious choice. Choosing the status quo is a bet, and it's quietly the riskiest one on the table. In 1962, Kennedy pointed at the moon with no idea how to get there — and that impossible ambition is what pulled the technology, the talent, and the capital into being. From Apollo to Artemis, the moonshot works the same way: set the audacious goal first, and the path reveals itself. This talk is about reclaiming that ambition for European tech — why the boldest vision is the safest strategy, and why now is the moment for Europe to step up.
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Duration: 30 minutes

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Your strategy sucks (and what to do about it)


An in-depth guide to what strategy and priciples are and how they help make better decisions, faster. Great for every level, product, engineering, founders, on what a good strategy looks like. 
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Duration: 25 minutes

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Pulse Stage