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Prow Conference

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Martin Eriksson

Meet the Prowfessionals

Martin Eriksson
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Martin Eriksson

Co-Founder of Mind the Product, Founder at Product Tank

With over 30 years building businesses, products, and teams across multiple markets and industries, Martin Eriksson bridges the gap between the boardroom and the teams doing the work. He's advised over 150 companies on embedding strategic clarity throughout their business, helping them align from vision to execution so their people can make better decisions, faster.


Martin has worked his way through companies of various sizes, including The Financial Times, Monster, Huddle, Covestor, and Cazoo. He most recently served as Product Partner at EQT, one of the world's largest private investors.


As the Founder of ProductTank and Co-Founder of Mind the Product - together, the world's largest product community, active in over 200 cities - and co-author of Product Leadership (O'Reilly, 2017), he has helped define the product management discipline and shaped the practices of a generation of product leaders.
At Prow 2026
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Book Signing with Martin Eriksson

2026

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Experiences

30 minutes
Meet Martin Eriksson at a live book signing, chat with the author, and maybe even take home a free signed copy of the book! A limited number of books will be available for free, so make sure you don't miss out.
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Duration: 30 minutes

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AI Just Broke Your Strategy. Now Aim Higher.

2026

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Pulse Stage

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Keynote

30 minutes
Predicting the future is nearly impossible. That AI has already changed everything is undeniable. Most companies are doing something about it, but almost all of them are looking in the wrong place. And almost all of them are thinking too small.

Using a once-in-a-generation technology to do what you already do, cheaper, isn’t the safe option. It’s a failure of imagination, and it’s quietly the riskiest bet on the table. The companies winning with AI are the ones aiming higher.

This talk will show what AI actually broke, why so few teams have noticed, and how to find the ambition hiding in your own stack. You’ll leave with one question to ask your team on Monday, and a way to answer it.
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Duration: 30 minutes

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The Decision Stack

2026

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Workshops

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Workshop

4 hours
AI has made building software faster and cheaper than ever. Which means the thing that separates great product teams from the rest is no longer execution speed - it’s the quality of the decisions behind what you build. 
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Duration: 4 hours

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Previous Prow editions
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Your strategy sucks (and what to do about it)

2025

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Pulse Stage

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Talk

25 minutes
An in-depth guide to what strategy and priciples are and how they help make better decisions, faster. Great for every level, product, engineering, founders, on what a good strategy looks like. 
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Duration: 25 minutes

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Pulse Stage