Product leader and creator of the Language Mapping Blueprint at Volkswagen Digital Solutions
Mihaela Drăghici is a product leader with 15 years of experience building global B2B and B2C products across industries, including education, e-commerce, affiliate marketing, and automotive.
She has led cross-functional product teams and launched digital products, working closely with engineering, design, business, and executive stakeholders in complex organisations.
In these environments, she observed a recurring pattern: product teams rarely fail because of strategy or talent. They fail because people across functions interpret the work differently.
She challenges a common assumption: that alignment isn't a process problem. In reality, it’s a language problem.
Drawing on her education in linguistics and her experience leading cross-functional product teams, she focuses on making this invisible layer visible: surfacing assumptions, aligning meaning, and building the shared language that enables teams to move faster and make better product decisions.
