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Prow Conference

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MIHAELA DRAGHICI

Meet the Prowfessionals

MIHAELA DRAGHICI
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MIHAELA DRAGHICI

PRODUCT MANAGER at Volkswagen Digital Solutions

Mihaela is a product leader with 14 years’ international experience in product management and digital marketing for B2C and B2B products for automotive, affiliate marketing, e-commerce and education. She has worked in both mid-size and enterprise level companies, delivering large scale global products from idea generation to regional and global rollout. Her main goal is customer success and she is achieving this by building and empowering great product teams and working closely with stakeholders to deliver innovative products that serve user needs and bring business value. Mihaela is currently working as a Product Manager for Volkswagen Digital Solutions, in Lisbon, where, together with her team, she is driving change in mobility solutions by building products with a customer centric approach.
Prow Engagements
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BRINGING INNOVATION IN ENTERPRISE WITH OUTCOME-DRIVEN PRODUCT DEVELOPMENT

2021

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Conference

25 minutes
How to shift the mindset in an enterprise culture where roadmaps are made up of features (typically arranged on a timeframe) and stakeholders expectations are to complete one after the other, even if the context, problems, and user needs have changed and the problem to solve is no longer your most important one? Focus the conversation on the users and their problems by using an outcome driven approach. This talk will cover specific examples of how our product teams at Volkswagen Digital Solutions use outcome oriented priorities in product development to have a commonly agreed vision with stakeholders and build great products, and how we're overcoming the challenges of transitioning to an outcome-focused approach in an enterprise.
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Duration: 25 minutes

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Main stage

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We work better together: How language shapes collaboration in product teams

2026

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Conference

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Keynote
Product teams can have brilliant strategy, strong data, and customer insight, yet still sometimes struggle to deliver. The hidden bottleneck isn’t always process or tools: it’s how teams talk about product work. Language shapes decisions, creates alignment (or friction), and ultimately influences execution. Drawing from the Language Mapping Blueprint, a repeatable framework to analyse, map, and shift organisational language. I bring real-life examples and actionable, current, and directly applicable insights to Product Managers (and those they collaborate with), not just high-level inspiration. The talk answers the question every PM faces: how do we actually align teams when we already have frameworks, ceremonies, and goals? By focusing on language. It bridges strategy and day-to-day execution in a way that’s immediately useful.
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Duration:

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