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Meet the Prowfessionals

Mikhail Shcheglov

Chief Product Officer at Birmarket

CPO and product leader Mikhail Shcheglov (PhD) with 10+ years of experience (ex-Bolt, ex-OLX, ex-Yandex and startups) in building product and effective teams.

Prow Engagements
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Relentless Price Leadership


What happens when every cent matters? 

In this eye-opening session, discover what it takes to win in one of the most price-sensitive markets on Earth. Real stories, bold strategies, and hard-earned lessons on balancing value, volume, and vision — without losing your edge.
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Duration: 25 minutes

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Pulse Stage