Mirela Mus is the Founder of Product People. She has 5+ years of experience as a Product Leader and 12+ years in Product Management. She is a technical and creative product leader and has built and scaled customer-centric products and teams with experience in health tech, mobility, e-commerce, fintech, and ad tech domains among others. Product People is a Product Management Consultancy on a mission to help companies discover and deliver great products faster. Our 41 full-time Product Managers, who help as Interims, onboard new clients every 3 to 9 months. That's ~100 missions per year at Series A+ to publicly listed companies.
Prow Engagements
How Product-Led Growth (PLG) Can Supercharge Your Organization
2023
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Experience Stage
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Keynote
35 minutes
Product development is more expensive than most realize; in Europe, each dev team is €1M/year "all in." Most Product Managers spend time on minor bug fixes, optimizations, and customer requests that aren't moving the needle. So how can Product-Led Growth (PLG) help B2B products that sell and upsell themselves? In this talk, we will be covering what is PLG, why PLG, PLG Principles and Mindset, and how to get started and supercharge your organization.
