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Meet the Prowfessionals

Pedro Sousa

Chief Product Officer at Packhelp

Pedro is a passionate Product Leader with a track record of creating impactful customer experiences.  Currently, he serves as the CPO at Packhelp, a Series B company that has empowered over 60,000 businesses with branding-focused packaging solutions. In his role, he spearheaded the launch of a new platform providing packaging-as-a-service for major Marketplaces. Prior to Packhelp, Pedro honed their skills at Deliver Hero and as a fractional product manager for various startups and scale-ups. His career began with entrepreneurial ventures, including founding a product company that was acquired.

Prow Engagements
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Why having a Product Vision is important and how to create one


During my talk at Prow, I'll explain why having a Product Vision is important and how to create one. I'll start by making clear distinctions between Mission and Vision, and between Company Vision and Product Vision, highlighting how each influences strategy at different organizational levels. Moreover, I'll share insights into crafting a compelling vision, emphasizing the importance of data-driven approaches and getting buy-in from key stakeholders. I'll explore various ways to present a vision, from storytelling to visualization, demonstrating how to make it clear and inspiring. Along the journey, I'll use examples of well-known products and share some personal experiences to illustrate key points.
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Duration: 35 minutes

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Pulse Stage