In this talk, Pragya will share her experience as a Product Manager in the fintech space, focusing on how embedded finance is transforming both the travel and e-commerce industries by seamlessly integrating financial services into everyday customer experiences. We’ll explore real-world scenarios where embedded finance solutions—such as wallets, loans, and insurance—are being used at scale to enhance convenience, improve customer satisfaction, and drive business growth. Through case studies and lessons learned, we’ll also examine the challenges and opportunities associated with embedding finance into platforms and how this trend is shaping the future of both industries and fintech.