Meet the Prowfessionals

Vasilica Bob

Head of Product and Design at 123FormBuilder

Vasilica is Head of Product and Design at 123FormBuilder. In 2005, during college, she joined a Romanian startup as a product consultant and started her career in SaaS companies founded in Romania. Over the past 15 years, she led product teams to reach their full potential and success with products like FlipSnack, Creatopy, and now 123FormBuilder.

Prow Engagements

The "Non-Sexy" Product Investment

2022

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Conference

25 minutes

Our company has grown to choose & accept non-sexy product investments in the past two years. Here's a deep dive into our experience!

I will walk you through the significant challenges that impacted our business and their outcomes.

Some of the topics I'll cover:
- How we as humans are awful at predicting future events
- Why in retrospect we rationalize things that we did not predict
- We don't want to be alone when our innovative idea is wrong