PROW Workshop
A hands-on, full-day workshop that gives product managers a flexible playbook to define success metrics and leading indicators that truly drive product and business outcomes — with and without AI.
Real data-driven teams follow the intention, not the number. Yet most product teams are stuck in one of three traps:
Dashboards full of numbers, but not enough clarity on which ones matter.
Building without knowing what success actually looks like — or how to measure it.
The same metrics reused for goals, experiments and success — tracking no real impact.
This workshop is where that changes. We adapt — and deliberately “mis-use” — familiar metric-building techniques so they reflect real-world product dynamics and customer behaviour. Then you’ll turn those fundamentals into your own AI metrics coach.
A playbook to define success metrics and leading indicators with direct business impact.
A new, outcome-driven approach to defining success metrics, taught through real examples.
Hands-on experience with flexible frameworks for a clearer, more impactful metrics strategy.
A clear sense of what “good” looks like — so you can challenge your favourite LLM’s output.
Learn to define proxy metrics and identify leading indicators for hard-to-measure goals in your own product’s context — using GSM as a flexible mental model instead of a rigid framework.
Redefine the classic AARRR funnel into a dynamic map, seeing your product as an end-to-end service, and pinpoint the critical metrics that drive sustainable growth.
Quantify customer journeys as a series of behaviours, translating them into measurable outcomes and micro-conversions.
Test your metrics with a prompt series you can turn into a 24/7 metrics coach — a custom GPT, Claude Project, Skill or Gemini Gem that supports you while you work on your real product.
This workshop is built for product people who want more than frameworks — they want to think differently about impact:
Product coach & facilitator · “The Metrics Lady”
“Product teams think being data-driven means following the metric. But real data-driven teams follow the intention. That’s where I come in: I help teams build products with the right success metrics that measure the true impact of their work.”
Büşra works with product teams, heads of product and senior product managers who want to actually think differently about metrics — not just collect another framework. Her workshops turn “too many metrics and not enough clarity” into a shared, outcome-driven way of measuring what matters.
A printed workbook and hands-on printouts to work through during the day.
The full prompt sequence to build your own AI metrics coach.
Material to spin up a custom GPT, Claude Project, Skill or Gemini Gem.
Just bring your own notebook if you like to take notes — everything else is provided.