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Prow 2026

The Prowfessionals on Stage

Simina Pasat

Simina Pasat

VP of Product at GitHub

Arne Kittler

Arne Kittler

Contextual Product Leader at Hey Clarity

Büşra Coşkuner

Büşra Coşkuner

Founder at Producteer, Product Coach, Trainer & Advisor at Producteer

Martin Eriksson

Martin Eriksson

Co-Founder of Mind the Product, Founder at Product Tank

Mihaela Drăghici

Mihaela Drăghici

Product Leadership & Cross-functional Alignment Advisor at The Language Mapping Blueprint

Cristian Turcin

Cristian Turcin

Lead Product at Orange Business

Radhika Dutt

Radhika Dutt

Author of Radical Product Thinking: The New Mindset for Innovating Smarter at Radical Product Thinking

Fabian Kleeberger

Fabian Kleeberger

Chief Product Officer at Intact

Irina Achim

Irina Achim

Editor at start-up.ro

Cristobal Alonso

Cristobal Alonso

General Partner at Vest Ventures

Diana Sipos

Diana Sipos

Board Member at ANIS

Simone Parazzoli

Simone Parazzoli

Co-founder at The Agentic State

Jaïr Halevi

Jaïr Halevi

Head of Startups at Miro

Timmy Ghiurau

Timmy Ghiurau

Co-founder at MidBrain

Chris Compston

Chris Compston

Head of Product Ops at chriscompston.com

Aleodor Tabarcea

Aleodor Tabarcea

Site Lead at Stripe Romania

Consuela Nicula

Consuela Nicula

Founder & CEO, Product Leader & Coach at Nolum

Alex Barrera

Alex Barrera

MC, Founder & Director at Deep Tech Institute

Artemis Leonardou

Artemis Leonardou

Software engineer & DevRel at NOFire.ai

Johannes Nitzschke

Johannes Nitzschke

Senior UX Researcher at Neugelb Studios GmbH

Bianca Bardas

Bianca Bardas

Co-founder at Altstart Studio

Rumen Iliev

Rumen Iliev

Partner at LAUNCHub Ventures

Livia Rusu

Livia Rusu

Marketing Strategist at Storytelling Studio

Ionuț Țața

Ionuț Țața

General Partner at Asternova

Zivile Einikyte

Zivile Einikyte

Event host at Perception Paradox

Kate Leto

Kate Leto

Executive Coach

Mircea Idriceanu

Mircea Idriceanu

Head of Data for Group within BCR’s Data Analytics & AI Division at BCR

Prowd Partnerships

Rockstar

Innovation

Gold

Starter

Investment

Academic & Public

Official radio

Media

Mobility

Community

Logistic

Agenda

Pulse Stage

Oct 30, 2026

Edge Stage

Oct 30, 2026

Workshops

Oct 29, 2026

Side Events

Experiences

Oct 30, 2026

Expo

Oct 30, 2026

Pulse Stage

Oct 30, 2026

Pulse Stage

Oct 30, 2026

Edge Stage

Oct 30, 2026

Workshops

Oct 29, 2026

Side Events

Experiences

Oct 30, 2026

Expo

Oct 30, 2026

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Welcome and registration


Doors open: badge pick-up, coffee, and a chance to settle in before the Conference Opening.
Come early and grab the best seat in the house!
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Duration: 1 hour

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Conference Opening


Welcome, housekeeping and the frame for the day's theme.
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Duration: 10 minutes

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AI Just Broke Your Strategy. Now Aim Higher.


Predicting the future is nearly impossible. That AI has already changed everything is undeniable. Most companies are doing something about it, but almost all of them are looking in the wrong place. And almost all of them are thinking too small.

Using a once-in-a-generation technology to do what you already do, cheaper, isn’t the safe option. It’s a failure of imagination, and it’s quietly the riskiest bet on the table. The companies winning with AI are the ones aiming higher.

This talk will show what AI actually broke, why so few teams have noticed, and how to find the ambition hiding in your own stack. You’ll leave with one question to ask your team on Monday, and a way to answer it.
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Duration: 30 minutes

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The Demo Was the Easy Part


When code is cheap, building a working demo is easy; making it something people actually use is not. The real differentiator is no longer whether you can build it, it's go-to-market, time to market, and adoption that sticks and shows measurable ROI. Drawing on her experience with GitHub Copilot, Simona traces the path from an impressive demo to a product embedded in how an organization works: trust, internal rules, and habit change.
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Duration: 30 minutes

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What gets measured gets...gamed!


Product teams hit their metrics while making theirs users angry and creating business risk. From hundreds of screws listed individually to NPS surveys sent before delivery - we're optimising numbers, not outcomes. This talk challenges metric-first thinking and introduces behaviour-change-first quantification using Google's GSM framework. Learn to define success through desired behaviour-change, identify meaningful signals, and bridge business needs with customer value before picking a metric.
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Duration: 30 minutes

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Coffee break


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Duration: 20 minutes

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Clarity for Product People


Clarity is something every product person wants - and something most product organizations chronically lack. Misalignments go unnoticed until it's too late. Decisions take forever. People work hard but don't make progress. And somehow, none of it comes as a surprise in hindsight. This talk makes the case that clarity doesn't just happen - it's work, it's a skill, and it's your responsibility. You'll come away knowing how to spot where clarity is breaking down across four key dimensions: direction, situational judgment, roles, and communication. More importantly, you'll have concrete approaches to address each of them. With AI increasingly part of how product teams work, the cost of ambiguity is rising. The discipline of making things clear - for your teammates, your stakeholders, and yourself - turns out to be exactly what your tools need from you too.
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Duration: 30 minutes

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From AI Demo to Enterprise Decision: Building AI Products That Get Adopted


Building an AI product that works is only the beginning. In enterprise, adoption depends on much more than the model: clear value, security, governance, integration, commercial terms, and a story that works for every stakeholder involved in the decision.

From a Product Marketing perspective, this talk explores how to make AI products enterprise-ready before the sales conversation starts. We’ll cover how to turn market, regulatory, and customer insights into product strategy; prepare internal and customer-facing processes; address AI myths with evidence-based battlecards; and communicate differently with users, IT, security, legal, procurement, finance, and C-level leaders.
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Duration: 30 minutes

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Lunch


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Duration: 1 hour 20 minutes

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How Reckless Ambition is Destroying the World and What You Can Do About It


Ambition drives progress, but when ambition isn’t human-centered, we risk building products and businesses that succeed on paper while making the world worse. 

In this thought-provoking talk, marking the five-year anniversary of her book Radical Product Thinking, Radhika Dutt explores how reckless ambition is affecting society, and why AI makes the problem worse by exacerbating product diseases. You’ll learn why human-centered ambition drives better business results and gain practical tools to develop it. You’ll also discover an innovative approach to translate human-centered ambition into bite-size chunks so you can avoid AI product diseases to deliver meaningful business outcomes.
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Duration: 30 minutes

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The Hidden Driver: Psychological Safety When Code Is Cheap


You don't lose innovation because you lack ideas. You lose it because people don't feel safe to say them out loud, and in Central and Eastern Europe, where questioning the boss or the client's spec often carries a cost, silence is easy to mistake for alignment. Drawing on his book Advantage: Culture and a decade coaching startups, Jaïr Halevi shows why psychological safety, not talent or tooling, decides whether teams question what they're building or just deliver it. That gap matters more now. When AI makes code cheap, building stops being the bottleneck and judgment becomes the product. A team that can't push back will simply ship the wrong thing faster. Jaïr unpacks how power distance shapes feedback, risk-taking and decision-making, and what leaders can do to make candor normal.
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Duration: 30 minutes

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AI doesn't create leadership problems. It exposes them


How AI pressure-tests the leadership habits a product organisation already has.
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Duration: 30 minutes

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Same Words. Different Decisions: How language shapes collaboration in product teams


Product teams can have brilliant strategy, strong data, and customer insight, yet still sometimes struggle to deliver. The hidden bottleneck isn’t always process or tools: it’s how teams talk about product work. Language shapes decisions, creates alignment (or friction), and ultimately influences execution. Drawing from the Language Mapping Blueprint, a repeatable framework to analyse, map, and shift organisational language. I bring real-life examples and actionable, current, and directly applicable insights to Product Managers (and those they collaborate with), not just high-level inspiration. The talk answers the question every PM faces: how do we actually align teams when we already have frameworks, ceremonies, and goals? By focusing on language. It bridges strategy and day-to-day execution in a way that’s immediately useful.
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Duration: 30 minutes

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Trust is a Latency Killer for Product Delivery


In product development, verifying every single step causes latency. Fearing mistakes leads to packet loss. We often build thick layers of process between engineers and product impact just to feel safe, but the result is slow shipping and bottlenecked teams. This talk explores how to treat trust as a hard efficiency metric instead of a soft skill. As AI becomes the new baseline and eats up the standard execution toil, the Product role is fundamentally changing. We are no longer here just to write tickets. We are here to set the target strategic architecture and provide the raw context.
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Duration: 30 minutes

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Who Killed the Product? An Organizational True-Crime Story


The product looked promising. The strategy was sound. The team was talented. And yet, somewhere between discovery and delivery, the outcome died. In this true-crime-inspired investigation, we’ll examine the organizational patterns that kill great products, from fractured ownership and performative discovery to output obsession and committee-driven decision-making. Following the evidence from crime scene to root cause, we’ll uncover why the product itself is rarely the culprit, and how product leaders can recognize the warning signs before another promising outcome becomes a cold case.
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Duration: 30 minutes

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Closing remarks


Wrap-up, thanks to partners, and the invitation to the afterparty.
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Duration: 5 minutes

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Wine & networking


A glass of wine and time to talk, once the stages wrap.
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PROW Official Party


Location to be disclosed only to PROW attendees, partners & speakers.
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Duration: 5 hours

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Workshops

Büşra Coşkuner

Büşra Coşkuner

Founder at Producteer, Product Coach, Trainer & Advisor at Producteer

Success Metrics with and without AI

A hands-on, full-day workshop giving product managers a flexible playbook to define success metrics and leading indicators that truly drive product and business outcomes.

29 October 2026 8 hours
Radhika Dutt

Radhika Dutt

Author of Radical Product Thinking: The New Mindset for Innovating Smarter at Radical Product Thinking

The Puzzle-Solving Advantage

A hands-on half-day workshop on how to move faster without catching AI product diseases: combining user research, experimentation and AI prototyping to solve harder problems faster.

29 October 2026 4 hours
Martin Eriksson

Martin Eriksson

Co-Founder of Mind the Product, Founder at Product Tank

The Decision Stack

A half-day workshop on strategic clarity: how to define a real strategy that makes actual choices, and the principles that let your team decide at speed without escalating everything to you.

29 October 2026 4 hours

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