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Prow Conference
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Previous editions

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Prow 2020

Prow 2020

The Prowfessionals on Stage

EKATERINA GARBARUK MONNOT

EKATERINA GARBARUK MONNOT

SENIOR PRODUCT MANAGER at Spotify

PARUL GOEL

PARUL GOEL

GROUP PRODUCT MANAGER, PAYMENTS AND MONETIZATION at PayPal

LUKE CARBIS

LUKE CARBIS

PRODUCT MANAGER at WP Engine

LISA MO WAGNER

LISA MO WAGNER

SR. PRODUCT MANAGER at Finiata

CHRIS THOMPSON

CHRIS THOMPSON

GLOBAL HEAD OF MOBILE & HEAD OF PUBLIC WEBSITES at Aviva

ALEXANDRU BLEAU

ALEXANDRU BLEAU

PRODUCT MANAGER ALTERNATIVE MONETIZATION at trivago

ADRIAN PICA

ADRIAN PICA

GROUP PRODUCT MANAGER at Bolt

JEFF GARDNER

JEFF GARDNER

HEAD OF CUSTOMER SUCCESS at Graphy

WOUT LABAN

WOUT LABAN

HEAD OF CUSTOMER SUCCESS at Leanplum

MADALIN MARGAN

MADALIN MARGAN

FOUNDER & CEO at Oncochain

STEFAN IARCA

STEFAN IARCA

BUSINESS MANAGER at Xvision

ANDREEA MANDEAL

ANDREEA MANDEAL

SENIOR MARKETING MANAGER at Applause

MILAN STESKAL

MILAN STESKAL

HEAD OF THERAPY SOLUTIONS at mySugr

Prowd Partnerships

Agenda

Day 1

Nov 5, 2020

Day 2

Nov 6, 2020

Day 1

Nov 5, 2020

Day 1

Nov 5, 2020

Day 2

Nov 6, 2020

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WARM-UP

20 minutes

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12:00
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Duration: 20 minutes

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Reception

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FEATURE PRIORITIZATION IN PRODUCT MANAGEMENT

CHRIS THOMPSON

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GLOBAL HEAD OF MOBILE & HEAD OF PUBLIC WEBSITES at Aviva

2 hours

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12:20
100% is bad. 70% is perfect. That's what Chris thinks about goals and in this workshop you will understand why. Chris will focus on feature prioritization by approaching various aspects of product management:
- Understanding the customer
- Benefiting from Agile development
- Critical pivoting
- Setting goals and the OKR model
- Measuring Success

Bonus: examples from his experience as the leader of the teams behind the suite of products and services of Aviva, industry-leader in the Insurance market in the UK.
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Duration: 2 hours

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Workshops

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HOW TO BECOME A PRODUCT MANAGER

ADRIAN PICA

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GROUP PRODUCT MANAGER at Bolt

1 hour

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12:40
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Duration: 1 hour

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Main Stage

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LEADING AS A PRODUCT MANAGER

ALEXANDRU BLEAU

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PRODUCT MANAGER ALTERNATIVE MONETIZATION at trivago

1 hour

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14:00
The common knowledge about the PM role is that the authority is never given, it must be earned. And this applies to your team, stakeholders and peer PMs. So let's discuss topics like: empowering your team, managing expectations, leading without authority, building trust, healthy team habits.
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Duration: 1 hour

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Main Stage

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BREAK

1 hour

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15:00
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Duration: 1 hour

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OPENING REMARKS

WOUT LABAN

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HEAD OF CUSTOMER SUCCESS at Leanplum

10 minutes

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16:00
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Duration: 10 minutes

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Main Stage

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THE SIDE PROJECT STRATEGY

LUKE CARBIS

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PRODUCT MANAGER at WP Engine

25 minutes

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16:10
When you're starting something on the side, or spinning up a new R&D project at work, you've got to be intentional about your speed, size, and metrics for success. After hundreds of pitches, prototypes, and the odd product acquisition, Luke presents a few key ingredients for achieving escape velocity with your product ideas.

Notes:
- The Product Pyramid (People, Place, and Plan)
- Indie Founder Zen Venn
- Early Access Launch Plan

Outcome: A checklist of prerequisites for any new product idea, and a plan on getting it to market.
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Duration: 25 minutes

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Main Stage

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STRATEGICAL SKILLS FOR PRODUCT LEADERS

LISA MO WAGNER

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SR. PRODUCT MANAGER at Finiata

25 minutes

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16:35
Anyone can learn a framework like OKRs for example, to be the best product leader you need more than that! You need the strategic skills to lead without authority, to inspire and to empower. Let’s talk about how to become the most successful product leader while balancing stakeholder, team member and customer needs easily.
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Duration: 25 minutes

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Main Stage

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SCALING UP FROM STARTUP TO UNICORN

ADRIAN PICA

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GROUP PRODUCT MANAGER at Bolt

25 minutes

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17:00
There’s a lot of information on moving from an idea to problem/solution fit and then to product/market fit.
But what happens after, when the startup grows into a company, revenue increases, the team gets bigger and existing market players start to notice you. What are the tools a product manager has to know to navigate these exciting but critical times.
This is the ride from a successful startup to unicorn.
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Duration: 25 minutes

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Main Stage

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BREAK

15 minutes

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17:25
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Duration: 15 minutes

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FEATURE PRIORITIZATION IN PRODUCT MANAGEMENT

CHRIS THOMPSON

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GLOBAL HEAD OF MOBILE & HEAD OF PUBLIC WEBSITES at Aviva

25 minutes

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17:40
How do you respond to change? What determines how, when and if your product roadmap should pivot?

Understanding data and feedback from your customers is key to the evolution of your products. With some real-world examples and illustrations of spotting change, Chris explains how pivoting early and quickly can accelerate your product beyond the competition.
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Duration: 25 minutes

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Main Stage

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CLOSING TALK

WOUT LABAN

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HEAD OF CUSTOMER SUCCESS at Leanplum

5 minutes

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18:05
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Duration: 5 minutes

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