The fact that everything is possible doesn’t mean everything should be done. The goal of this workshop is to create a focus plan to build your product and help you stay on track.

Join Madeleine Clouteau, Senior Product Manager at MUSO, to find out how to create a feasible action plan for your soon-to-be awesome product. 🚀

𝗧𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗶𝘀 𝗳𝗼𝗿:
people of various backgrounds, technical or non-technical, who are already working on a product or side project or are interested in building one in the future

𝗗𝗲𝘁𝗮𝗶𝗹𝘀:
After 4 hours of intense work, you should have a system to ensure you have a clear goal, ideas on how two execute it, and a system to ensure the intentionality of the effort you’re investing into building your product.

We will be using some famous product frameworks as value mapping, product scorecard, criteria of success definition.

Agenda:

• → Define my product goal (1 hour)
• → Create my accountability framework (30 mins)
• → Come up with solutions without the pressure of editing (45 mins)
• → Select and prioritise tasks into a plan (45 mins)
• → Present to everyone (30 mins)

From how to build a scalable IoT architecture to the implementation possibilities, you’ll get the full story within this dedicated workshop with Virgil Tanase, Mobile Developer at Busy Machines.

𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿:
Developers/engineers but also planners. This is mainly to debate through the process of building an app without touching any line of code.

𝗗𝗲𝘁𝗮𝗶𝗹𝘀:
Explore with us the infinite possibilities the world of IoT brings to every individual and how it can really enhance everyday lives, no matter if we speak about the HORECA industry, Smart Homes & Smart Cities, Retail, Agriculture, Industrial & Device Management. Extending the power of the internet to other devices beyond smartphones and computers, that’s about the Internet of Things, allows businesses and people to be more connected to the world and to do more meaningful and higher-level work.

𝗬𝗼𝘂𝗿 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆:
You will be able to understand what technologies are in use, what are the pros and cons of each so you'll better understand costs if you're approaching development from a business side, or you'll better understand the strengths and weaknesses and what to plan for if approaching from a tech side.

How to test assumptions, what steps to take in the discovery stage, and most importantly — what tools to support this process with, Eva Drago will help us define all these aspects within a dedicated workshop.

Eva Drago, Co-founder and Chief Product Officer at Beelinguapp, is joining us this September in Timisoara in our product explorations.

𝗧𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗶𝘀 𝗳𝗼𝗿:
Product Managers/ aspiring PMs

𝗗𝗲𝘁𝗮𝗶𝗹𝘀:
This workshop is about defining key assumptions and outlines research tools that can be used to test those assumptions. The goal was to equip startups with the tools to conduct product discovery and develop research skills to use continuously throughout their companies' life cycles. The presentation covers methods like focus groups, 1:1 interviews, and concierge tests, and specifies which questions each tool can help answer.

Product teams have tens of features or improvements in their backlogs. Choosing to focus on any of them implies ignoring all the rest. That’s where experimentation comes in and where Andrei Beno will guide us through this workshop.

Andrei Beno, Growth Product Manager at Hotjar, is joining us this September in Timisoara in our product explorations.

𝗧𝗵𝗶𝘀 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗶𝘀 𝗳𝗼𝗿:
Product Managers, UX Designers or Startup Founders that are new to the world of experimentation (A/B testing).

𝗗𝗲𝘁𝗮𝗶𝗹𝘀:
Experimentation enables teams to quickly test their assumptions, gain learnings, and make informed decisions that lead to better roadmaps.

In this workshop, you'll learn why the most successful product teams all use continuous experimentation and gain practical knowledge on how to:

• → Create a sound experiment hypothesis and select the right metrics
• → Design an experiment (runtime, power, statistical significance, attribution)
• → Roll out your first A/B test
• → Interpret the results and avoid biases and false positives
• → Create a portfolio of experiments and prioritize between them

You'll leave with a better understanding of why and how to run experiments to validate ideas, gain more confidence, and better prioritize what to roll out. You'll also get useful tips and tools you can use to start your first experiments.

The goal is to equip startups with the tools to conduct product discovery, and develop research skills to use continuously throughout their companies' lifecycles. The presentation covers methods like focus groups, 1:1 interviews, and concierge tests, and specifies which questions each tool can help answer. This presentation is an extension of the workshop with the same title on defining key assumptions, and outlines research tools that can be used to test those assumptions; you can find out more about the workshop by visiting Day One of the agenda.

One google of the term ‘Product Strategy’ and you’ll find a dozen articles all stating that your Product Strategy is your “Product Vision and Roadmap” — this is both incorrect and misleading. It’s therefore no surprise that so few companies and Product Managers have actual strategies defined. In this talk, Anthony will demystify ‘Strategy’. From his years as a Product Leader and now working with numerous companies and Product Managers all over the world, he will share the key ingredients that the best Product Managers and leaders alike use to create a killer strategy.

Data-driven Product Managers, data-driven startups, data-driven cultures. In the age of big data, being data-driven seems to be all the hype. But data only tells half of the story. In this talk, you'll learn about the pitfalls of being data-driven, and discover why the most successful product teams use behavioral insights, user research and product discovery to become data-informed and put the data into context.

The product vision strategy and accompanying canvas are like a Swiss Army knife for product teams. This approach can put new features into perspective, crystallize new product ideas, set a quarterly vision for an existing product, or conduct a 3-year envisioning exercise. By taking a user-centric approach and building on ideas, Merissa will set a solid product vision and full-team alignment. The product vision strategy is a ‘must have' for any PM’s toolkit.

Fuelled by curiosity and desire to identify what you need to do as a Product Manager to steer the wheels to something that matters and is valuable, Ramona summarised some guidelines that make and define an effective Product Manager. Her presentation will highlight essential techniques and strategies to help Product Managers to make rational decisions towards realistic and significant Product Goals that will sustain growth of a genuine Product in a competitive, constantly changing landscape.

While most innovate by trying to be different, very few offer better or unique-make-a-difference-value. The now iconic Blue Ocean Strategy uses a comprehensive framework for Value Innovation designed and developed by professors Kim & Mauborgne from INSEAD and applied in the private and public sectors worldwide. The presentation introduces the audience to Value Innovation, the key pillar of Blue Ocean Strategy.

To build successful products, a product manager needs to always keep an eye on users' behaviour & needs, as well as the newest technology advancements. With 5G, we have a revolution of opportunities coming our way in the near future.

Find out from Marius what 5G brings truly innovative in the way people & machines interact, what are the capabilities of the networks of the future and how you can leverage them to bring your next innovative product just-in-time to market.

How to shift the mindset in an enterprise culture where roadmaps are made up of features (typically arranged on a timeframe) and stakeholders expectations are to complete one after the other, even if the context, problems, and user needs have changed and the problem to solve is no longer your most important one? Focus the conversation on the users and their problems by using an outcome driven approach. This talk will cover specific examples of how our product teams at Volkswagen Digital Solutions use outcome oriented priorities in product development to have a commonly agreed vision with stakeholders and build great products, and how we're overcoming the challenges of transitioning to an outcome-focused approach in an enterprise.

The power of metrics entered Product Management to change it forever. We can now measure product progress faster and create alignment in an outcome-oriented way. But, with so much we can track, we need to be careful not to drown in a sea of random numbers. This presentation will help us define key metrics to compose insightful and easy-to-navigate product data.

What do you want to be when you “grow up”? In this talk, I’ll walk you through the Product Decagon framework that Lauren has created for her team. It’s a tool for product managers to clarify your vision of what you want to be when you grow up, assess your skills and gaps, and plan your career development.