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Prow 2021

The Prowfessionals on Stage

Prowd Partnerships

Rockstar

Gold Plus

Gold

Starter

Academic & Public

Agenda

Conference

Sep 17, 2021

Workshops

Sep 16, 2021

Conference

Sep 17, 2021

Conference

Sep 17, 2021

Workshops

Sep 16, 2021

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Opening remarks


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Duration: 10 minutes

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Main Stage

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PRODUCT DISCOVERY TOOLS


The goal is to equip startups with the tools to conduct product discovery, and develop research skills to use continuously throughout their companies' lifecycles. The presentation covers methods like focus groups, 1:1 interviews, and concierge tests, and specifies which questions each tool can help answer. This presentation is an extension of the workshop with the same title on defining key assumptions, and outlines research tools that can be used to test those assumptions; you can find out more about the workshop by visiting Day One of the agenda.
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Duration: 25 minutes

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THE KEYS TO CREATING A KILLER PRODUCT STRATEGY


One google of the term ‘Product Strategy’ and you’ll find a dozen articles all stating that your Product Strategy is your “Product Vision and Roadmap” — this is both incorrect and misleading. It’s therefore no surprise that so few companies and Product Managers have actual strategies defined. In this talk, Anthony will demystify ‘Strategy’. From his years as a Product Leader and now working with numerous companies and Product Managers all over the world, he will share the key ingredients that the best Product Managers and leaders alike use to create a killer strategy.
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Duration: 25 minutes

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Main stage

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FRAMEWORKS FOR DELIVERING CUSTOMER STRATEGIC FORESIGHT


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Duration: 25 minutes

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Main Stage

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BREAK


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Duration: 25 minutes

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FROM DATA-DRIVEN TO DATA-INFORMED


Data-driven Product Managers, data-driven startups, data-driven cultures. In the age of big data, being data-driven seems to be all the hype. But data only tells half of the story. In this talk, you'll learn about the pitfalls of being data-driven, and discover why the most successful product teams use behavioral insights, user research and product discovery to become data-informed and put the data into context.
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Duration: 25 minutes

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CANVAS YOUR WAY TO PRODUCT VISION


The product vision strategy and accompanying canvas are like a Swiss Army knife for product teams. This approach can put new features into perspective, crystallize new product ideas, set a quarterly vision for an existing product, or conduct a 3-year envisioning exercise. By taking a user-centric approach and building on ideas, Merissa will set a solid product vision and full-team alignment. The product vision strategy is a ‘must have' for any PM’s toolkit.
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Duration: 25 minutes

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WHAT MAKES AN EFFECTIVE PRODUCT MANAGER


Fuelled by curiosity and desire to identify what you need to do as a Product Manager to steer the wheels to something that matters and is valuable, Ramona summarised some guidelines that make and define an effective Product Manager. Her presentation will highlight essential techniques and strategies to help Product Managers to make rational decisions towards realistic and significant Product Goals that will sustain growth of a genuine Product in a competitive, constantly changing landscape.
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Duration: 25 minutes

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LUNCH BREAK


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Duration: 1 hour 25 minutes

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INNOVATION, THE BLUE OCEAN STRATEGY WAY


While most innovate by trying to be different, very few offer better or unique-make-a-difference-value. The now iconic Blue Ocean Strategy uses a comprehensive framework for Value Innovation designed and developed by professors Kim & Mauborgne from INSEAD and applied in the private and public sectors worldwide. The presentation introduces the audience to Value Innovation, the key pillar of Blue Ocean Strategy.
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Duration: 20 minutes

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EXPLORE THE WORLD OF 5G & HOW TO POWER UP YOUR PRODUCTS


To build successful products, a product manager needs to always keep an eye on users' behaviour & needs, as well as the newest technology advancements. With 5G, we have a revolution of opportunities coming our way in the near future.

Find out from Marius what 5G brings truly innovative in the way people & machines interact, what are the capabilities of the networks of the future and how you can leverage them to bring your next innovative product just-in-time to market.
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Duration: 20 minutes

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Main stage

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HOW TO BUILD A PRODUCT IN ROMANIA FOR A GLOBAL MARKET


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Duration: 1 hour

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BREAK


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Duration: 15 minutes

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BRINGING INNOVATION IN ENTERPRISE WITH OUTCOME-DRIVEN PRODUCT DEVELOPMENT


How to shift the mindset in an enterprise culture where roadmaps are made up of features (typically arranged on a timeframe) and stakeholders expectations are to complete one after the other, even if the context, problems, and user needs have changed and the problem to solve is no longer your most important one? Focus the conversation on the users and their problems by using an outcome driven approach. This talk will cover specific examples of how our product teams at Volkswagen Digital Solutions use outcome oriented priorities in product development to have a commonly agreed vision with stakeholders and build great products, and how we're overcoming the challenges of transitioning to an outcome-focused approach in an enterprise.
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Duration: 25 minutes

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PRODUCT METRICS THAT MATTER


The power of metrics entered Product Management to change it forever. We can now measure product progress faster and create alignment in an outcome-oriented way. But, with so much we can track, we need to be careful not to drown in a sea of random numbers. This presentation will help us define key metrics to compose insightful and easy-to-navigate product data.
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Duration: 25 minutes

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ELECTRIFY YOUR PRODUCT MANAGER CAREER WITH THE PRODUCT DECAGON FRAMEWORK


What do you want to be when you “grow up”? In this talk, I’ll walk you through the Product Decagon framework that Lauren has created for her team. It’s a tool for product managers to clarify your vision of what you want to be when you grow up, assess your skills and gaps, and plan your career development.
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Duration: 25 minutes

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CLOSING REMARKS


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Duration: 10 minutes

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AFTERPARTY


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Duration: 2 hours

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Main stage

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