Previous Editions | 2021 Prow Conference

Previous editions

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Prow 2021

The Prowfessionals on Stage

Anthony Murphy

Product Coach & Director at Association of Product Professionals

Madeleine Clouteau

Senior Product Manager at Muso

ANDREI BENO

GROWTH PRODUCT MANAGER at Hotjar

LAUREN CHAN LEE

FOUNDER & CEO at productLivity

RAMONA BORDEA-NAZAROV

PRODUCT MANAGER at Cognizant Softvision

VIRGIL TANASE

MOBILE DEVELOPER at BusyMachines

CRISTIAN BARLADEANU

CO-FOUNDER / CEO at ThinkOut

GEORGE DITA

CEO, PRODUCT MANAGEMENT & STRATEGY at WiseUp

MARIUS IORDACHE

5G TECHNICAL MANAGER at Orange

CLAUDIA DELGADO

PRODUCT MANAGER at HTTPie

MERISSA SILK

CHIEF PRODUCT & TECHNOLOGY OFFICER at fundingport

CRISTIAN TAMAS

CO-FOUNDER, CMO at TypingDNA

MIHAELA DRAGHICI

PRODUCT MANAGER at Volkswagen Digital Solutions

VLAD ANDRIESCU

EDITOR IN CHIEF at start-up.ro

DAN MOCANU

MENTOR at InnovX BCR

Eva Drago

Co-founder and CPO at Beelinguapp

Vasilica Bob

Head of Product and Design at 123FormBuilder

Prowd Partnerships

Rockstar

Gold Plus

Gold

Starter

Academic & Public

Agenda

Conference

Sep 17, 2021

Workshops

Sep 16, 2021

Opening remarks

VLAD ANDRIESCU

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EDITOR IN CHIEF at start-up.ro

10 minutes

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07:00

Duration: 10 minutes

Main Stage

PRODUCT DISCOVERY TOOLS

Eva Drago

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Co-founder and CPO at Beelinguapp

25 minutes

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08:10

The goal is to equip startups with the tools to conduct product discovery, and develop research skills to use continuously throughout their companies' lifecycles. The presentation covers methods like focus groups, 1:1 interviews, and concierge tests, and specifies which questions each tool can help answer. This presentation is an extension of the workshop with the same title on defining key assumptions, and outlines research tools that can be used to test those assumptions; you can find out more about the workshop by visiting Day One of the agenda.

Duration: 25 minutes

Main stage

THE KEYS TO CREATING A KILLER PRODUCT STRATEGY

Anthony Murphy

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Product Coach & Director at Association of Product Professionals

25 minutes

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08:35

One google of the term ‘Product Strategy’ and you’ll find a dozen articles all stating that your Product Strategy is your “Product Vision and Roadmap” — this is both incorrect and misleading. It’s therefore no surprise that so few companies and Product Managers have actual strategies defined. In this talk, Anthony will demystify ‘Strategy’. From his years as a Product Leader and now working with numerous companies and Product Managers all over the world, he will share the key ingredients that the best Product Managers and leaders alike use to create a killer strategy.

Duration: 25 minutes

Main stage

FRAMEWORKS FOR DELIVERING CUSTOMER STRATEGIC FORESIGHT

Madeleine Clouteau

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Senior Product Manager at Muso

25 minutes

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09:00

Duration: 25 minutes

Main Stage

BREAK

25 minutes

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09:25

Duration: 25 minutes

FROM DATA-DRIVEN TO DATA-INFORMED

ANDREI BENO

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GROWTH PRODUCT MANAGER at Hotjar

25 minutes

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09:50

Data-driven Product Managers, data-driven startups, data-driven cultures. In the age of big data, being data-driven seems to be all the hype. But data only tells half of the story. In this talk, you'll learn about the pitfalls of being data-driven, and discover why the most successful product teams use behavioral insights, user research and product discovery to become data-informed and put the data into context.

Duration: 25 minutes

Main stage

CANVAS YOUR WAY TO PRODUCT VISION

MERISSA SILK

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CHIEF PRODUCT & TECHNOLOGY OFFICER at fundingport

25 minutes

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10:15

The product vision strategy and accompanying canvas are like a Swiss Army knife for product teams. This approach can put new features into perspective, crystallize new product ideas, set a quarterly vision for an existing product, or conduct a 3-year envisioning exercise. By taking a user-centric approach and building on ideas, Merissa will set a solid product vision and full-team alignment. The product vision strategy is a ‘must have' for any PM’s toolkit.

Duration: 25 minutes

Main stage

WHAT MAKES AN EFFECTIVE PRODUCT MANAGER

RAMONA BORDEA-NAZAROV

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PRODUCT MANAGER at Cognizant Softvision

25 minutes

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10:40

Fuelled by curiosity and desire to identify what you need to do as a Product Manager to steer the wheels to something that matters and is valuable, Ramona summarised some guidelines that make and define an effective Product Manager. Her presentation will highlight essential techniques and strategies to help Product Managers to make rational decisions towards realistic and significant Product Goals that will sustain growth of a genuine Product in a competitive, constantly changing landscape.

Duration: 25 minutes

Main stage

LUNCH BREAK

1 hour 25 minutes

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11:05

Duration: 1 hour 25 minutes

INNOVATION, THE BLUE OCEAN STRATEGY WAY

DAN MOCANU

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MENTOR at InnovX BCR

20 minutes

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12:20

While most innovate by trying to be different, very few offer better or unique-make-a-difference-value. The now iconic Blue Ocean Strategy uses a comprehensive framework for Value Innovation designed and developed by professors Kim & Mauborgne from INSEAD and applied in the private and public sectors worldwide. The presentation introduces the audience to Value Innovation, the key pillar of Blue Ocean Strategy.

Duration: 20 minutes

Main stage

EXPLORE THE WORLD OF 5G & HOW TO POWER UP YOUR PRODUCTS

MARIUS IORDACHE

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5G TECHNICAL MANAGER at Orange

20 minutes

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12:40

To build successful products, a product manager needs to always keep an eye on users' behaviour & needs, as well as the newest technology advancements. With 5G, we have a revolution of opportunities coming our way in the near future.

Find out from Marius what 5G brings truly innovative in the way people & machines interact, what are the capabilities of the networks of the future and how you can leverage them to bring your next innovative product just-in-time to market.

Duration: 20 minutes

Main stage

HOW TO BUILD A PRODUCT IN ROMANIA FOR A GLOBAL MARKET

GEORGE DITA

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CEO, PRODUCT MANAGEMENT & STRATEGY at WiseUp

Vasilica Bob

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Head of Product and Design at 123FormBuilder

CRISTIAN BARLADEANU

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CO-FOUNDER / CEO at ThinkOut

CRISTIAN TAMAS

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CO-FOUNDER, CMO at TypingDNA

1 hour

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13:00

with George Dita (moderator) . Vasilica Bob (speaker) . Cristi Barladeanu (speaker) . Cristian Tamas (speaker)

Duration: 1 hour

Main stage

BREAK

15 minutes

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14:00

Duration: 15 minutes

BRINGING INNOVATION IN ENTERPRISE WITH OUTCOME-DRIVEN PRODUCT DEVELOPMENT

MIHAELA DRAGHICI

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PRODUCT MANAGER at Volkswagen Digital Solutions

25 minutes

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14:15

How to shift the mindset in an enterprise culture where roadmaps are made up of features (typically arranged on a timeframe) and stakeholders expectations are to complete one after the other, even if the context, problems, and user needs have changed and the problem to solve is no longer your most important one? Focus the conversation on the users and their problems by using an outcome driven approach. This talk will cover specific examples of how our product teams at Volkswagen Digital Solutions use outcome oriented priorities in product development to have a commonly agreed vision with stakeholders and build great products, and how we're overcoming the challenges of transitioning to an outcome-focused approach in an enterprise.

Duration: 25 minutes

Main stage

PRODUCT METRICS THAT MATTER

CLAUDIA DELGADO

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PRODUCT MANAGER at HTTPie

25 minutes

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14:40

The power of metrics entered Product Management to change it forever. We can now measure product progress faster and create alignment in an outcome-oriented way. But, with so much we can track, we need to be careful not to drown in a sea of random numbers. This presentation will help us define key metrics to compose insightful and easy-to-navigate product data.

Duration: 25 minutes

Main stage

ELECTRIFY YOUR PRODUCT MANAGER CAREER WITH THE PRODUCT DECAGON FRAMEWORK

LAUREN CHAN LEE

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FOUNDER & CEO at productLivity

25 minutes

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15:05

What do you want to be when you “grow up”? In this talk, I’ll walk you through the Product Decagon framework that Lauren has created for her team. It’s a tool for product managers to clarify your vision of what you want to be when you grow up, assess your skills and gaps, and plan your career development.

Duration: 25 minutes

Main stage

CLOSING REMARKS

VLAD ANDRIESCU

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EDITOR IN CHIEF at start-up.ro

10 minutes

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15:30

Duration: 10 minutes

Main stage

AFTERPARTY

2 hours

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16:00

Duration: 2 hours

Main stage

News & Articles

Prow in Retrospect: Adrian Pica on Becoming a Product Manager

by Giorgiana Dragos • Sep 8, 2021

Prow in Retrospect: Alexandru Bleau on Leading as a Product Manager

by Andreea Oproiu • Sep 8, 2021

DISCOVER HOW THE SECOND EDITION OF PROW WILL UNFOLD

by Andreea Oproiu • Sep 8, 2021

About

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Editions

Prow 2021

The Prowfessionals on Stage

Prowd Partnerships

Rockstar

Gold Plus

Gold

Starter

Academic & Public

Agenda

Conference

Workshops

Conference

Conference

Workshops

Opening remarks

PRODUCT DISCOVERY TOOLS

THE KEYS TO CREATING A KILLER PRODUCT STRATEGY

FRAMEWORKS FOR DELIVERING CUSTOMER STRATEGIC FORESIGHT

BREAK

FROM DATA-DRIVEN TO DATA-INFORMED

CANVAS YOUR WAY TO PRODUCT VISION

WHAT MAKES AN EFFECTIVE PRODUCT MANAGER

LUNCH BREAK

INNOVATION, THE BLUE OCEAN STRATEGY WAY

EXPLORE THE WORLD OF 5G & HOW TO POWER UP YOUR PRODUCTS

HOW TO BUILD A PRODUCT IN ROMANIA FOR A GLOBAL MARKET

BREAK

BRINGING INNOVATION IN ENTERPRISE WITH OUTCOME-DRIVEN PRODUCT DEVELOPMENT

PRODUCT METRICS THAT MATTER

ELECTRIFY YOUR PRODUCT MANAGER CAREER WITH THE PRODUCT DECAGON FRAMEWORK

CLOSING REMARKS

AFTERPARTY

FROM DEVELOPMENT TO APPLICABILITY IN IOT LOCKS

PRODUCT DISCOVERY TOOLS

DESIGNING EXPERIMENTS FOR CONTINUOUS EXPERIMENTATION CULTURE

Product Workshop: From Idea to Action Plan

News & Articles

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