Previous Editions | 2025 Prow Conference

Previous editions

■

Prow 2025

The Prowfessionals on Stage

Raul Geana

Managing Director at Haufe Group

Corina Stirbu

Head of Marketing at accesa.eu

Khizar Naeem

Staff Product Manager at Deel

Sharon Doyle

Product & Engineering Director at The Access Group

Todorka Rainova

Group Product Manager, FT Specialist at Financial Times

Toby Humphrey

Group Product Manager at Bolt

Julia Petretta

Product Design Manager at WellTech

Thomas Hartmann

Co-Founder at Product Masterclass

Romina Popescu

AI Product & Team Manager at EVIDEN

Krista Meinarde

Community builder, Social Media Unicorn at Latitude59

Dragoș Andronic

Senior Director of Product Management at Dixa

Andreea Saharov

B2B Customer Service SME & Large Accounts Manager at Orange Business

Mikhail Shcheglov

Chief Product Officer at Birmarket

Irina Achim

Citybusiness & Life Editor at start-up.ro

Emanuel Martonca

Founder, Consultant & Trainer at Soft Fight

Alin Iosa

Product Manager at The SandBox

Martin Eriksson

Founder at Product Tank

Cristian Turcin

Lead Product at Orange Business

Radhika Dutt

Author, Speaker at Radical Product Thinking

Fabian Kleeberger

Chief Product & Growth Officer at Humanoo

Adrian Pica

Co-Founder at PretulMeu.ro

Cristobal Alonso

General Partner at Startup Wise Guys

Diana Sipos

Vicepresident at ANIS

Prowd Partnerships

Rockstar

Gold

Starter

Academic & Public

Universitatea de Vest "Vasile Goldis" din Arad

Official radio

Media

Community

Logistic

Agenda

Pulse Stage

Oct 24, 2025

Edge Stage

Oct 24, 2025

Workshops

Oct 23, 2025

Side Events

PROW on TOUR

Oct 16, 2025

Welcome & Registration

1 hour

■

08:30

Let's grab a cup of specialty coffee together and some fresh puff pastry from our friends at Prospero. The first two coffees are on us. Make sure you've got your PROW App from Apple Store or Play Store in order to browse and make new connections. Use the same e-mail used to get your PROW ticket to gain access to your account.

Duration: 1 hour

Pulse Stage

Opening words

Krista Meinarde

■

Community builder, Social Media Unicorn at Latitude59

15 minutes

■

09:30

Duration: 15 minutes

Pulse Stage

Your strategy sucks (and what to do about it)

Martin Eriksson

■

Founder at Product Tank

25 minutes

■

09:50

An in-depth guide to what strategy and priciples are and how they help make better decisions, faster. Great for every level, product, engineering, founders, on what a good strategy looks like.

Duration: 25 minutes

Pulse Stage

Escaping The Performance Trap: Why Targets And OKRs Are Bad For Your Organization And What To Do Instead

Radhika Dutt

■

Author, Speaker at Radical Product Thinking

30 minutes

■

10:25

Methodologies for goal-setting including SMART Goals and OKRs are deeply ingrained in our corporate culture and taken as gospel. We don’t question if they actually work – criticism of goal-setting or OKRs is heresy.

In this thought-provoking talk, you’ll learn to recognize patterns of how goals, targets and OKRs can stifle curiosity, incentivize gaming the numbers, and distract teams from solving the right problems. But without targets, will you and your team be as ambitious, driven, or motivated in what you're trying to achieve? Spoiler alert: Yes, yes, and yes! You'll learn about OHLs (Objectives, Hypotheses and Learnings), a powerful framework so you can measure what matters, encourage experimentation and curiosity to drive better business results, and ultimately help every team member take ownership of making progress toward your shared vision.

Duration: 30 minutes

Pulse Stage

Coffee Break

20 minutes

■

11:15

Grab a cup of coffee, water, stretch your legs & visit the expo booths at the ground floor. Get back and choose one of the two stages: PULSE | EDGE. Enjoy!

Duration: 20 minutes

Pulse Stage

Beyond the Buzz: What’s Really Happening in Romania’s IT Industry?

Diana Sipos

■

Vicepresident at ANIS

20 minutes

■

11:40

An Analytical Deep Dive into the Performance and Potential of Romania’s IT Ecosystem.

Duration: 20 minutes

Pulse Stage

4 Mistakes That Shaped My Product Management Journey

Todorka Rainova

■

Group Product Manager, FT Specialist at Financial Times

25 minutes

■

12:10

We learn more from our missteps than our milestones. Discover four key mistakes that turned into powerful lessons — shaping a more thoughtful, resilient, and effective approach to product management. Sometimes failing forward is the best way to grow.

Duration: 25 minutes

Pulse Stage

Relentless Price Leadership

Mikhail Shcheglov

■

Chief Product Officer at Birmarket

25 minutes

■

12:45

What happens when every cent matters?

In this eye-opening session, discover what it takes to win in one of the most price-sensitive markets on Earth. Real stories, bold strategies, and hard-earned lessons on balancing value, volume, and vision — without losing your edge.

Duration: 25 minutes

Pulse Stage

Lunch Break

2 hours

■

13:20

Enjoy the lunch with your team or newly made connections. Next to the conference venue, we're setting up together with Bun Bun Foodtruck, an option to grab a tasty burger, and Suppa Bar, which comes with a variety of soups to warm up. Alternatively, we're in the heart of Timisoara, you can use the break to go refill and get back right in time for the energyzing surprise that we've got waiting for you.

Duration: 2 hours

AI and Enterprise Organizations

Sharon Doyle

■

Product & Engineering Director at The Access Group

25 minutes

■

14:55

Duration: 25 minutes

Pulse Stage

The Invisible Shift: How AI quietly exposes what product management got wrong all along

Fabian Kleeberger

■

Chief Product & Growth Officer at Humanoo

25 minutes

■

15:35

AI isn’t replacing product managers but it’s revealing who was never doing real product work in the first place.

In this provocative, funny, and deeply reflective keynote, Fabian Kleeberger unpacks how AI acts as a mirror to our systems by exposing the myths of productivity, the illusion of speed, and the dangerous comfort of mediocrity.

He then rebuilds the craft from first principles: showing how tomorrow’s PMs must think in systems, design for learning, and lead with clarity in the age of intelligent machines.
Expect hard truths, useful frameworks, and a vision of product leadership that’s more human instead of less.

Duration: 25 minutes

Pulse Stage

From the trenches: improving product management with AI

Dragoș Andronic

■

Senior Director of Product Management at Dixa

25 minutes

■

16:05

AI isn’t just a buzzword — it’s changing how real product teams work every day. From ideation to delivery, learn how to work faster, think bolder, and build products that truly stand out.

Duration: 25 minutes

Pulse Stage

Product Discovery In The Age Of AI

Toby Humphrey

■

Group Product Manager at Bolt

25 minutes

■

16:45

Understand the critical importance of product discovery, how it shapes good strategy and how modern AI shakes things up.

Duration: 25 minutes

Pulse Stage

Networking & Drinks

1 hour

■

17:30

Let's get together to celebrate the learning & connections we've made throughout the day over a glass, or two, of wine.

Duration: 1 hour

Official afterparty

3 hours

■

19:00

Let's celebrate together! We're bringing under the same [different] roof the speakers, attendees, organizers, and partners to unwind and continue the discussions we've started throughout the day..

Duration: 3 hours

Location to be disclosed to participants at the event