Previous Editions | 2022 Prow Conference

Previous editions

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Prow 2022

The Prowfessionals on Stage

Ken Sandy

The Influential Product Manager at UC Berkeley

Mev-Rael

Innovation, Product Management, UX Consultant at Mev-Rael Consulting

Iryna Struk

Product Manager at HandsHQ

Eva Drago

Co-founder and CPO at Beelinguapp

Vasilica Bob

Head of Product and Design at 123FormBuilder

Renata McCurley

Director of Product Management at Cognizant Softvision

Adrian Gal

Product Development | Senior Business Analyst at Unifiedpost

Chiedza Muguti

Product Leader

Lucian Bicsi

Lead Engineer at Synaptiq (accelerated by InnovX BCR)

Leon Barrett

Senior Product Manager at Devices at Ring (an Amazon company)

Dragos Manescu

Vice President Of Product Management at Adore Me

Büşra Coşkuner

Founder // Product Management Consultant, Coach and Trainer at Producteer

Adrian Pica

Chief Product Officer at Getsafe

Cristian Turcin

Cloud & Professional Services Product Manager at Orange Business

Afonso Malo Franco

Product Director at Easee

Prowd Partnerships

Rockstar

Gold Plus

Gold

Starter

Academic & Public

Official radio

Media

Agenda

Conference

Sep 9, 2022

Workshops

Sep 8, 2022

Welcome speech

Eva Drago

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Co-founder and CPO at Beelinguapp

15 minutes

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09:30

Duration: 15 minutes

Main Stage

Working backwards to deliver outcomes for our neighbors

Leon Barrett

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Senior Product Manager at Devices at Ring (an Amazon company)

25 minutes

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09:40

Join Leon Barrett, Senior Product Manager, Devices at Ring (an Amazon company) as he talks about his experience transitioning from a background in digital agencies creating digital product products and services to joining Ring to work on managing doorbells and cameras. Leon spent 15 years working to launch and scale new digital services and platforms for a range of clients including Hilton, VW, Jaguar Landrover, the BBC, National Express, and Homeserve before joining Ring.

So what unites managing digital products and services and consumer electronics? A relentless focus on the customer, ensuring that we’re solving actual problems for them.

In this talk, Leon shares one of Amazon’s leadership principles - Working Backwards and how this is the key to creating solutions and features that solve real problems for users.

Duration: 25 minutes

Main Stage

Product Mindset–Bringing stakeholders along the journey to product thinking through relationship management and delivery results

Renata McCurley

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Director of Product Management at Cognizant Softvision

25 minutes

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10:05

Highly effective implementation teams and top-notch product management are not the true keys to successful delivery. To truly unlock results, stakeholder communication and alignment are critical. In this talk, we’ll explore the impacts of misalignment and methods to ensure that your stakeholders walk through the door to success with you.

Duration: 25 minutes

Main Stage

The "Non-Sexy" Product Investment

Vasilica Bob

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Head of Product and Design at 123FormBuilder

25 minutes

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10:30

Our company has grown to choose & accept non-sexy product investments in the past two years. Here's a deep dive into our experience!

I will walk you through the significant challenges that impacted our business and their outcomes.

Some of the topics I'll cover:
- How we as humans are awful at predicting future events
- Why in retrospect we rationalize things that we did not predict
- We don't want to be alone when our innovative idea is wrong

Duration: 25 minutes

Main Stage

Perception of products through localization

Cristian Turcin

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Cloud & Professional Services Product Manager at Orange Business

25 minutes

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10:55

How do potential customers see your products or services in different markets? Do they need comprehensive info about your product or a general overview of it, what it does, and what it can solve?
Let’s dive a bit under the surface of products and services localization by using language, process, and the data behind, to fit them into specific markets.

Duration: 25 minutes

Main Stage

Coffee Break

15 minutes

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11:20

Duration: 15 minutes

The first 90 days as a Product Manager

Iryna Struk

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Product Manager at HandsHQ

25 minutes

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11:35

Starting a new job is never easy, especially if you are a Product Manager. The first months in a new company usually set the tone for the rest of your time there...so you better make the most out of it!
What should you do first vs what should you avoid? How to gain product expertise while building trustful relationships with your team and customers?
How to make sure you meet the expectations of your manager while not burning out at work?

In this talk, Iryna will cover how to best organize your first 3 months in a new company and set yourself up for a successful start.

Duration: 25 minutes

Main Stage

The PO vs. PM madness: Debunking the Product Management role in an empowered product team

Afonso Malo Franco

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Product Director at Easee

25 minutes

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12:00

The Product Manager versus Product Owner debate keeps spreading and it’s painful to hear the complete madness that is going on. Is there a difference between the two roles? Who owns what? How should they collaborate? And so on.

Duration: 25 minutes

Main Stage

Medtech x AI: expectations vs reality

Lucian Bicsi

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Lead Engineer at Synaptiq (accelerated by InnovX BCR)

25 minutes

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12:25

With the latest boom in Artificial Intelligence and Machine Learning, it is only a matter of time until we see it broadly applied in various medical procedures. But what does it take to turn mere ideas into an actual solution in this infrastructure? What makes it different from usual development, and what are the challenges and gotchas? Come find out; we face them every day!

Duration: 25 minutes

Main Stage

Lunch Break

1 hour 10 minutes

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12:50

Duration: 1 hour 10 minutes

How to Minimize Risks by 90% using Innovation Sprint, Sales and Science

Mev-Rael

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Innovation, Product Management, UX Consultant at Mev-Rael Consulting

25 minutes

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14:00

Be prepared to shake your identity, unleash your greatness, and make sure your mom doesn't know what you're gonna do here.

In this talk, Mev-Rael will present how to get confident in closing. Sales is not about what you think it is. Let's learn how to pre-sell and co-create with and for your potential customers.

To do that, let's learn how to get leads, identify customer needs, and measure which ones are important and to what degree using math. Then - how to prioritize and make data-driven decisions. You could do it yourself in Google Spreadsheets.

After that, let's learn how to define markets and segments in a wild world. But, again, not in a way you think. Schools are useless. They lied to you.

And finally, let's bring anything together and estimate the cost and potential profits of different opportunities before even building them.

Duration: 25 minutes

Main Stage

Product development - The human value twist

Adrian Gal

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Product Development | Senior Business Analyst at Unifiedpost

25 minutes

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14:25

Nowadays, everyone has access to documentation or processes, but there’s one ingredient that is rarely mentioned but paves the way to success: creating a healthy culture that revolves around human values. No matter how complex or elaborate a product development process is defined, there is one essential element that we sometimes tend to overlook: the human experience.

The aim of this presentation is to put under the spotlight some basic principles that can be fruitfully cultivated between the various roles involved in product development. This is not a theoretical exercise, but the result of daily practice that has the potential to enrich our way of working.

Duration: 25 minutes

Main Stage

Panel discussion: How to Effectively Transition to a Product-Driven Culture

Afonso Malo Franco

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Product Director at Easee

Chiedza Muguti

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Product Leader

Adrian Pica

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Chief Product Officer at Getsafe

Leon Barrett

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Senior Product Manager at Devices at Ring (an Amazon company)

45 minutes

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14:50

Duration: 45 minutes

Main Stage

Coffee Break

15 minutes

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15:35

Duration: 15 minutes

Retail thinking vs. product thinking: from internal tools to new business products

Dragos Manescu

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Vice President Of Product Management at Adore Me

25 minutes

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15:50

Any successful ecommerce/retail startup or scaleup suffers from a typical bias: all early-stage founders and employees have strong retail thinking and are into one thing: growth with (almost) all costs.

Growing a strong product organization with genuine values in such an environment is not the easiest job in the world, but it is doable. The actual turning point is when you start transforming (some of) your internal tools into new business products.

Duration: 25 minutes

Main Stage

How to fool yourself to product success with data

Büşra Coşkuner

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Founder // Product Management Consultant, Coach and Trainer at Producteer

30 minutes

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16:15

Product Analytics is tricky. In a more and more data-informed product world, we try to learn how to do product analytics right. Our blind spot, however, is that we underestimate how dangerous it can become if we’re not sensitive enough to not measure the wrong things, or the right things in a wrong way. In this talk, I want to show examples of metrics and measures that will fool you to make you aware of analytics pitfalls. You know… “There are three kinds of lies: lies, damn lies, and statistics.”

Duration: 30 minutes

Main Stage

Overcoming Cognitive Biases (Product Managers are people, too!)

Ken Sandy

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The Influential Product Manager at UC Berkeley

25 minutes

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16:40

How to recognize and avoid the many belief, behavioral, and social biases, which flaw much human decision-making, in your role as a product manager. In particular, authority bias, reputation risk, and survivor bias are rife in decision making and during customer and product validation. The talk will include emerging results from original research into this largely unaddressed area, case studies, and practical tips to use right away.

Duration: 25 minutes

Main Stage

Bias in Product

Chiedza Muguti

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Product Leader

30 minutes

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17:05

We are heavily influenced from birth by our environment, more so than we care to admit. Much of what we absorb ends up in our subconscious mind and informs our opinions and views as well as how we interpret and interact with the world. And this is how bias is born. The word bias has much negative association and as such, we struggle to create healthy environments where we can start to understand our biases and how they could show up in our work. As product professionals, we are building for communities, many of whom we do not share the same understanding of the world. Let's take a journey together today and explore bias in product.

Duration: 30 minutes

Main Stage

Closing

Eva Drago

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Co-founder and CPO at Beelinguapp

5 minutes

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17:35

Duration: 5 minutes

Afterparty & concert JazzyBIT

1 hour 30 minutes

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18:00

Duration: 1 hour 30 minutes

News & Articles

Leon Barret, Senior Product Manager, Devices at Amazon, is speaking at Prow 2022 in Timisoara this September

by Daria Ardelean • Aug 17, 2022

What to expect at Prow 2022

by Daria Ardelean • Aug 16, 2022

About

Speakers

Agenda

Contribute

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Contact

Editions

Prow 2022

The Prowfessionals on Stage

Prowd Partnerships

Rockstar

Gold Plus

Gold

Starter

Academic & Public

Official radio

Media

Agenda

Conference

Workshops

Conference

Conference

Workshops

Welcome speech

Working backwards to deliver outcomes for our neighbors

Product Mindset–Bringing stakeholders along the journey to product thinking through relationship management and delivery results

The "Non-Sexy" Product Investment

Perception of products through localization

Coffee Break

The first 90 days as a Product Manager

The PO vs. PM madness: Debunking the Product Management role in an empowered product team

Medtech x AI: expectations vs reality

Lunch Break

How to Minimize Risks by 90% using Innovation Sprint, Sales and Science

Product development - The human value twist

Panel discussion: How to Effectively Transition to a Product-Driven Culture

Coffee Break

Retail thinking vs. product thinking: from internal tools to new business products

How to fool yourself to product success with data

Overcoming Cognitive Biases (Product Managers are people, too!)

Bias in Product

Closing

Afterparty & concert JazzyBIT

Learn a Practical Way How to Increase Success Rate by 90%

Levelling up your product career: resources & strategies

But first, listen –Building better products using active listening and stakeholder management

News & Articles

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