Previous Editions | 2023 Prow Conference

Previous editions

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Prow 2023

The Prowfessionals on Stage

Ilya Leyrikh

Product Director at Wise

Aastha Yadav

Leading Global Strategy at Bolt

Leon Barrett

Senior Product Manager at Devices at Ring (an Amazon company)

Mirela Mus

Founder & CPO at Product People

Iulian Vasilisca

Technical Product Manager @ Experimentation at Glovo

Cristian Turcin

Cloud & Professional Services Product Manager at Orange Business

Mike Dolha

Moderator - Voice Actor - Frontend Web Developer

Michaël De Kerf

Product Manager Consultant at dualoop

Afonso Malo Franco

Product Director at Easee

Dimitri Page

Founder | Product Leader | Product Discovery & Leadership Coach

Chisara Nwabara

Product & Transformation Consultant at Chisology Consulting

Phil Hornby

Founder and Director at for product people

Tania Nemes

Director of Product, Digital Sports Experience at Adidas Sports Apps

Horia Coman

Romania Engineering at Stripe

Ethan Pierse

Founder at Borderless Ventures

Stéphane Massey

Lead Product Designer at Philip Morris International

Lucian Stroie

Agile Coach at BCR

Daniel Rizea

Director of Engineering at Google

Alexandra Sfetcu

Product Manager at QED & The Sandbox

Raul Geana

Director of Engineering at Haufe Group Romania

Volodymyr Tanchuk

Software Development Manager at Amazon, Ring

Chris Massey

Senior Product Manager at Go City

Bogdan Balazs

Global Deputy CTO Cybersecurity Products at Eviden

Prowd Partnerships

Rockstar

Gold Plus

Gold

Starter

Academic & Public

Official radio

Media

Mobility

Community

Logistic

Agenda

Experience Stage

Oct 27, 2023

Discovery Stage

Oct 27, 2023

Workshops

Oct 26, 2023

Beyond Prow: Side events

Welcome speech

Afonso Malo Franco

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Product Director at Easee

15 minutes

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09:30

Duration: 15 minutes

Experience Stage

How Product-Led Growth (PLG) Can Supercharge Your Organization

Mirela Mus

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Founder & CPO at Product People

35 minutes

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09:50

Product development is more expensive than most realize; in Europe, each dev team is €1M/year "all in." Most Product Managers spend time on minor bug fixes, optimizations, and customer requests that aren't moving the needle. So how can Product-Led Growth (PLG) help B2B products that sell and upsell themselves? In this talk, we will be covering what is PLG, why PLG, PLG Principles and Mindset, and how to get started and supercharge your organization.

Duration: 35 minutes

Product stage

Two truths & a lie about product management

Chris Massey

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Senior Product Manager at Go City

35 minutes

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10:25

When we learn about great product management, we hear about talking to customers, stakeholder management, roadmaps, product strategy… the list is long & intricate. But what’s the bedrock? What are the practices that have the biggest impact, and how do you apply them most effectively?

We’ll explore the core ideas that product management is built on, use them to better understand the challenges of our day-to-day, and build a rock-solid anchor to create a more stable product practice.

Duration: 35 minutes

Experience Stage

Coffee break

20 minutes

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11:00

Duration: 20 minutes

Coffee Area

Your Roadmap Sucks!

Phil Hornby

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Founder and Director at for product people

35 minutes

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11:25

Most roadmaps are bad because of three fundamental things. So, there is a good chance yours isn’t great.
As the cohost of Talking Roadmaps, Phil has seen a lot of them and spoken to a lot of other experts about the problems they see.
Phil will share key insights and introduce the audience to the 12 Roadmap Visual Styles you can use to communicate your product’s direction.

Duration: 35 minutes

Experience Stage

Product strategy from A to B

Ilya Leyrikh

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Product Director at Wise

35 minutes

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12:00

Demystifying "strategy" for a product team or a company based on lessons learned from the 7 years at Wise. Share frameworks and examples from Wise on main aspects of a product manager's working day: figuring out the problems to solve, setting up metrics systems, finding and prioritizing solutions with the teams, and helping teams to move faster.

Duration: 35 minutes

Product stage

Adoption of start-up products by Large Enterprises

Cristian Turcin

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Cloud & Professional Services Product Manager at Orange Business

35 minutes

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12:35

The journey of large enterprises embracing new products is akin to a symphony of essential elements. Picture a company's eagerness to innovate and take calculated risks, while deciphering legal documents and regulatory frameworks and add to this mix, the financial acrobatics. These components, among various others, intricately interconnect to form a framework that shapes decision-making processes within these enterprises.

Duration: 35 minutes

Experience Stage

Lunch Break

1 hour

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13:15

Duration: 1 hour

Lunch Area

Let’s make a movie! How user journeys can help you deliver more value

Chisara Nwabara

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Product & Transformation Consultant at Chisology Consulting

35 minutes

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14:20

Duration: 35 minutes

Experience Stage

Why and How Experimentation adds value to Product Development

Iulian Vasilisca

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Technical Product Manager @ Experimentation at Glovo

35 minutes

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14:55

A/B testing seems to gain traction in product teams at tech companies, yet it is unclear what is the benefit of adding yet one more step into the development process. In this session, we’ll enter the world of product experimentation, explaining how it works and what you should expect from it.

Duration: 35 minutes

Experience Stage

Waltzing with bears - How innovation and tech partnerships can happen inside regulated environments

Lucian Stroie

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Agile Coach at BCR

35 minutes

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15:30

Banks and other regulated industries seem like deserts of innovation to most young companies. This is an outside-in perception that can be turned upside down when working from the inside. Most companies are reluctant to approach regulated organisations or make it with the same modus operandi as with any other company or client. So what to pay attention to when approaching organisations that work both on a large scale and within a regulated environment? Join me in this session where we will explore insights and stories useful for understanding what to expect, how to prepare and what to watch for when approaching a large & regulated organisation with your innovative products or services.

Duration: 35 minutes

Experience Stage

Coffee break

20 minutes

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16:10

Duration: 20 minutes

Coffee Area

Scaling for Success: Strategies for Sustainable Growth

Aastha Yadav

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Leading Global Strategy at Bolt

35 minutes

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16:35

Ever heard the saying 'go big or go home'? Well, we're all about going big, and definitely not about going home.

Have you ever wondered how startups manage to grow from a small seed to a flourishing giant without tripping over their shoelaces? In this session, we'll dissect the art of scaling for success—how to grow without losing your marbles or your market share. From understanding the nuances of the macros, market, growth landscape to dancing through the minefield of regulatory challenges and resource constraints. And let's not forget the role of tech—the potion that transforms startups into unicorns! With some real-world examples, we'll talk about how scaling sustainably is about strategy, passion, and a dash of magic. So, if you're ready to scale like a pro, join us for a rollercoaster of insights. You'll leave with a toolkit of strategies that'll have you conquering the business world, minus the stress wrinkles.

Duration: 35 minutes

Experience Stage

Help!? Understanding what kind of help is required to unlock situations and grow.

Dimitri Page

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Founder | Product Leader | Product Discovery & Leadership Coach

35 minutes

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17:10

As the technical landscape continues evolving at such a rapid pace, so do the skills necessary for building and maintaining a competitive advantage in the market.
On top of hard skills, employees need to collaborate and communicate within and across the organisation, negotiate, be flexible, understand one another, influence, have empathy, and be able to recognise their blind spots.
Business innovation is driven by our capability to constantly learn and adapt to whatever changes come our way, making the most valuable employees not those who know the most but those who learn the best.
As a Product Professional, being able to learn from your environment to improve yourself, how your organisation works and your team of PMs (if you are a leader) requires help from experts.
The type of helping expertise needed depends on the type of problem you face. In this talk, Dimitri sheds light on identifying what kind of help is necessary based on the type of problem you face.

Duration: 35 minutes

Experience Stage

KPI Tree - The Connecting Tissue between Product Metrics and Company Goals

Tania Nemes

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Director of Product, Digital Sports Experience at Adidas Sports Apps

35 minutes

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17:45

In this session, we will uncover a powerful visualization method that allows an organization's objectives to be broken down into more granular outcomes and relevant Key Performance Indicators (KPIs). This tree-like structure also known as the KPI tree is designed to foster alignment, transparency and focus in the product organization while giving guidance at strategic, tactical, and operational levels.

Duration: 35 minutes

Experience Stage

Closing remarks

Afonso Malo Franco

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Product Director at Easee

5 minutes

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18:20

Duration: 5 minutes

Experience Stage

Drinks & Networking

2 hours

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18:25

Let's grab a glass of wine and toast for a prow-tastic day!

Starting at 20:30 startup founders get a unique experience in having access 1:1 to investors and 3 of them to pitch in front of an audience of 100+ Business Angels at Invest in Moonicorns. Make sure you've applied to the startup expo here. Venue: FABER.

Duration: 2 hours

Coffee Area turns into.. wine area!